# Single File Editorials 'Long Live Couture' in V Magazine Places Fashion in a Row By Marissa Liu | Published 2010-05-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/long-live-couture-in-v-magazine References: [designscene.net](http://www.designscene.net/2010/05/v65-long-live-couture-by-simon-proctor.html) & [vmagazine](http://www.vmagazine.com/) Photographer Simon Proctor captures fashion in its element for 'Long Live Couture' in V magazine. The editorial is shot almost as if it were still on the [runway](https://www.trendhunter.com/trends/selkies-the-libertine-collection) (or behind the scenes) and highlights the most desirable and luxurious of all fashions, haute couture. 'Long Live Couture' can be seen in V's 65th issue and is an ode to an institution that is seen by many as in trouble. The Parisian haute couture collections are without a doubt the most fanciful and elaborate examples of design and [craftsmanship](https://www.trendhunter.com/trends/virtuosity-high-jewelry) and although we could never afford any of the items we hope that it is here to stay. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Haute Couture:** Disruptive innovation opportunities lie in exploring sustainable and affordable alternatives to haute couture fashion. - **Fashion Photography:** Disruptive innovation opportunities exist in integrating virtual reality and augmented reality technologies into fashion photography. - **Magazine Editorials:** Disruptive innovation opportunities can be found in exploring interactive and personalized digital magazine editorials. ### Where This Applies - **Fashion:** The fashion industry can explore new business models and technologies to make haute couture more accessible and sustainable. - **Photography:** The photography industry can embrace emerging technologies to revolutionize the way fashion is captured and showcased. - **Publishing:** The publishing industry can leverage digital platforms and personalized content to redefine magazine editorials for the modern audience. ## Related on Trend Hunter - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md)