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# Flashing LED Fur Coats
J Valentine's Flashing Lights Long Fur Coat Illuminates Outerwear

By Malika Renee Butss | Published 2015-06-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/long-fur-coat
References: [iheartraves](http://www.iheartraves.com/light-up-cropped-fur-jacket) & [dollskill](http://www.dollskill.com/flashing-lights-long-fur-jacket.html)

Clubwear brand J Valentine has finally made a long fur coat fit for ravers. Unlike the conventional outerwear made to keep heat in, this funky fur coat offers an illuminating attribute.

Featuring a floor length silhouette, this fur coat is made of 100% white acrylic [faux fur](https://www.trendhunter.com/trends/rudsaks-aspen). Made in America, this cruelty-free creation is lined with rows of [multi-colored LED lights](https://www.trendhunter.com/trends/jbl-partylight) that come equipped with two settings, solid and flashing lights. The interior of this long fur coat also includes hidden battery packs fit for the six AA batteries.

With the J Valentine long fur coat, ravers and club fans alike will no longer need the use of glow sticks.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 73% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **LED Fur Coats:** The trend of incorporating LED lights into fur coats presents an opportunity for fashion brands to create unique and attention-grabbing outerwear.
- **Raver Fashion:** The trend of creating fashion specifically designed for ravers opens up opportunities for brands to innovate and create clothing that reflects the rave culture and lifestyle.
- **Sustainable Fur Alternatives:** The trend of using acrylic faux fur as a sustainable alternative to real fur allows fashion brands to tap into the growing demand for cruelty-free and environmentally-friendly products.

### Industries Being Reshaped

- **Fashion:** The fashion industry has the opportunity to capitalize on the emerging trend of LED fur coats by introducing innovative designs and incorporating LED technology into their collections.
- **Nightlife Entertainment:** The nightlife entertainment industry can take advantage of the growing trend of raver fashion by offering curated events and experiences that cater to this specific audience.
- **Eco-friendly Fashion:** The eco-friendly fashion industry can benefit from the trend of sustainable fur alternatives by producing and promoting cruelty-free clothing options using faux fur materials.

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