# Chic Rancher Photography Marie Claire's Lonesome Valley Spread Stars the Wild Jessica Hart By Meghan Young | Published 2011-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lonesome-valley References: [nickelcobalt.tumblr](http://nickelcobalt.tumblr.com/post/11593601283/jessica-hart-by-kalle-gustafsson-shih-for-marie) & [marieclaire](http://www.marieclaire.com) Photographers and models love the wild wild west as a backdrop for chic shoots, and the Lonesome Valley photo spread shows why this popular location works. Fierce and untamed, there is a rawness and warmth to such landscapes and scenarios that complement certain clothing styles. In this case, the Lonesome Valley photo spread is filled with casual, chunky looks that nevertheless have a glimmer of glamor in them. From fur vests to lace shirts and billowing skirts, these outfits will fit in the big city as easily as they do among this barren scenery. Shot by Kalle Gustafsson Shih, the Lonesome Valley editorial appeared in the [Marie Claire October 2011 issue](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) and is sure to please fashionistas everywhere. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 71% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Wild West Fashion:** Disruptive innovation opportunity: Create a clothing line that combines casual and glamorous elements inspired by the rawness and warmth of the wild west. - **Outdoor Photoshoots:** Disruptive innovation opportunity: Develop innovative photography equipment and techniques specifically designed for capturing stunning images in outdoor locations, like barren landscapes. - **Rancher Aesthetics:** Disruptive innovation opportunity: Design home decor and furniture inspired by the rustic and rugged charm of ranches and the wild west. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Use sustainable and eco-friendly materials to create fashionable clothing that combines the rustic style of the wild west with urban glamour. - **Photography:** Disruptive innovation opportunity: Develop innovative post-processing software that can enhance and highlight the natural beauty of outdoor photoshoots, particularly in challenging environments like barren landscapes. - **Home Decor:** Disruptive innovation opportunity: Launch a curated marketplace platform that connects consumers with unique and authentic ranch-inspired home decor items, fostering a sense of rugged and cozy aesthetics. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)