# Haunting Vino Packaging Lonely Spirit Wine is Emotionally Riveting and Creepy By Susan Keefe | Published 2011-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lonely-spirit-wine References: [thedieline](http://www.thedieline.com/blog/2011/11/29/lonely-spirit-wine.html) & [behance.net](http://www.behance.net/markovuletadjukanov) The hauntingly beautiful label that adorns [Lonely Spirit Wine](https://www.trendhunter.com/trends/lonely-ghost) is the handiwork of designer Marko Vuleta Djukanov. The simplistic, yet detailed illustration is powerfully alluring and unforgettable. The delicate details of the image are rendered in a series of hazy grays and whites, which pop softly against the dark body of the bottle. Marko Vuleta Djukanov creates an emotionally gripping depiction of an old man reaching out endlessly for a shoulder to lean only to wind up gripping his own in a gesture heavy with loneliness and fear of abandonment. Although the subject matter may be a touch grim for a [wine label](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz), the [whimsical styling of the design](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition) gives the illustration the unmistakable allure of a riveting yet inherently tragic ghost story. Winning brand battles with the unforgettable emotionality of this label, Lonely Spirit Wine will haunt you. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Emotionally Riveting Packaging:** Designers have the opportunity to create packaging that evokes deep emotions and leaves a lasting impression on consumers. - **Whimsical Design Style:** There is potential for brands to embrace a whimsical design style that combines captivating storytelling with visually appealing aesthetics. - **Unconventional Label Art:** Breaking away from traditional wine label designs can create opportunities for brands to stand out and differentiate themselves in the market. ### Sectors Adopting This - **Wine and Spirits Industry:** Brands in the wine and spirits industry can explore innovative packaging designs to enhance brand appeal and create a memorable experience for consumers. - **Graphic Design Industry:** Graphic designers have the chance to develop unique and emotionally impactful label designs that can capture consumers' attention and create a connection between the brand and the product. - **Marketing and Advertising Industry:** Marketing and advertising agencies can assist brands in creating disruptive label designs that help them position their products as distinctively different and emotionally compelling. ## Related on Trend Hunter - [Haunting Whisky Spirits](https://www.trendhunter.com/trends/the-weeping-spirit.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md)