# Mundane Baggy Fashions The Lonely Hearts AW 2013 Designs Sheer Dresses & Velvet Shirts By Erin Fox | Published 2012-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lonely-hearts-aw-2013 References: [oystermag](http://oystermag.com/exclusive-lonely-hearts-aw13-lookbook) & [facebook](https://www.facebook.com/TheLonelyHearts) The New Zealand fashion scene is a budding market place; the [Lonely Hearts](https://www.trendhunter.com/trends/dutch-bros-x-lonely-ghost-collection) AW 2013 lookbook focuses on the mundane nature of wine-hued fashions. Lonely Hearts focuses on [lingerie and ready-to-wear clothing](https://www.trendhunter.com/trends/for-love-and-lemons-1). For its Fall collection, the brand has reworked vintage pieces and infused modern ideology into each piece. The wine colored pieces combined with [velvet and sheer fabrics](https://www.trendhunter.com/trends/velvet-heat) makes for an interesting amalgamation of taste. The clothing in the Lonely Hearts AW 2013 lookbook make for an interesting array of portraits. The signature style of the brand is emulated once again; the model stands against a white background with soft lighting to expose the clothing. Lonely Hearts is a brand to look out for. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Mundane Baggy Fashions:** Designing clothing items with understated elegance, dull colors, and comfortable materials can create a trend for casual wear. - **Vintage Pieces Amplified:** By infusing modern ideology into vintage pieces, a new line of fashionable and cost-effective clothing can be produced. - **Sheer Fabrics & Velvet:** Combining sheer and velvet fabrics offer designers limitless possibilities in creating novel and unique clothing designs. ### Sectors Adopting This - **Fashion Industry:** Fashion designers can benefit from creating affordable, understated and comfortable clothing wear that uses modern and vintage themes. - **Textile Industry:** Designers and manufacturers in the textile industry can capitalize on the trend of sheer fabrics and velvet to produce cost-effective and exciting new clothing options. - **Retail Industry:** Retailers can offer affordable and novel clothing items by sourcing from manufacturers who specialize in vintage pieces amplified with modern ideologies. ## Related on Trend Hunter - [Romantic Pre-Spring Capsules](https://www.trendhunter.com/trends/house-of-sunny-1.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md)