# YouTube Spin-Offs Lonely Girl 15 in “LG 15: The Resistance” By Going Like Sixty | Published 2008-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lonely-girl-15-the-resistance-spin-off References: [tvweek](http://www.tvweek.com/news/2008/08/lonelygirl15_guys_prep_next_we.php) LonelyGirl15, one of the biggest [YouTube](https://www.trendhunter.com/trends/paris-pups) stars, is launching a spin-off starting September 20. “LG15: The Resistance” will take the format of a more traditional TV program by releasing new segments on Saturday night. A six minute episode will run every Saturday for 12 weeks. One of the creators said that the daily viewing format for LonelyGirl15 requires a big commitment by fans; a weekly show should be more manageable. The show will also be supported by advertising which will be integrated within each episode. “LG15: The Resistance” will debut on [Hulu](https://www.trendhunter.com/trends/live-tvs-new-campaign), MySpaceTV, imeem, Veoh and YouTube, with all of those partners guaranteeing promotion and marketing space on their sites. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 18% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Weekly Video Releases:** The launch of 'LG15: The Resistance' on a weekly schedule suggests an opportunity for video content creators to explore alternative release strategies to engage with their audience. - **Integrated Advertising:** The use of integrated advertising within the show presents an opportunity for marketers to experiment with more subtle and targeted approaches to product placement. - **Social Media Promotion:** The promotion and marketing support from multiple social media platforms including YouTube, Hulu and MySpace TV marks the rise of cross-platform promotion as a new marketing trend. ### Who This Affects Most - **Video Streaming:** Video streaming companies like Hulu and YouTube have the opportunity to explore more flexible and engaging content release strategies to attract and retain their audience. - **Advertising:** The creative integration of advertising within video content presents an opportunity for marketers to experiment with more native and personalized approaches to product placement. - **Social Media Marketing:** The rise of cross-platform promotion as a new marketing trend presents an opportunity for social media marketing professionals to explore new ways to expand reach and engagement with a target audience. ## Related on Trend Hunter - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Gen Alpha Animated Toy Promotions](https://www.trendhunter.com/trends/mrbeast-lab-the-descent.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [App-Backed Streaming Bundles](https://www.trendhunter.com/trends/primetime-channels.md) - [Children-Friendly Content Platforms](https://www.trendhunter.com/trends/youtube-kids-1.md) - [Social Media TV Expansions](https://www.trendhunter.com/trends/tiktok-tv.md) - [Live TV Streaming Campaigns](https://www.trendhunter.com/trends/live-tvs-new-campaign.md) - [Educational Streaming Features](https://www.trendhunter.com/trends/youtube-2.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md)