# Rugged Cowboy Editorials Men's Week's 'Lone Ranger' Image Series By Jana Pijak | Published 2015-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lone-ranger References: [fuckingyoung.es](http://fuckingyoung.es/lone-ranger/) Mathias Lauridsen stars in 'Lone Ranger,' a cowboy inspired shoot that is captured for the pages of Men's Week. The image series is lensed by photographer Billy Kidd and boasts wardrobe styling by Alex Badia. Opting for a series of Western-themed looks, the stylist dresses model Mathias in denim separates, patchwork jackets and [oversized cowboy hat](https://www.trendhunter.com/trends/hello-kitty-howdy-partner) accessories. In addition to looking the part, this editorial's star also poses amidst a ranch setting and is captured alongside horses and even roosters. Lensed in black and white, this series embodies a rugged air and is masculine in its overall theme. The 'Lone Ranger' editorial revives retro, [cowboy looks](https://www.trendhunter.com/trends/the-permanent-collection) for a new generation and proves that [distressed denim](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us) only looks better with age. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 50% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Retro Western Fashion:** Disruptive innovation opportunity: Create a line of modernized Western-inspired clothing that combines vintage aesthetics with contemporary materials and designs. - **Rural Lifestyle Photography:** Disruptive innovation opportunity: Develop a platform that connects photographers specializing in capturing rural environments and lifestyles with brands seeking authentic and rustic imagery for their campaigns. - **Sustainable Denim Manufacturing:** Disruptive innovation opportunity: Explore innovative production processes and materials to create denim that has a distressed, aged look while minimizing the environmental impact of traditional distressing techniques. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporate technology such as 3D printing or smart fabrics into cowboy-inspired fashion to create unique and functional clothing items. - **Photography:** Disruptive innovation opportunity: Develop AI-driven image recognition software that can automatically identify and categorize rural-themed photography, making it easier for brands to source relevant content. - **Textile Manufacturing:** Disruptive innovation opportunity: Research and develop sustainable dyeing and distressing techniques for denim that can replicate the desired vintage look without the use of harmful chemicals or excessive water consumption. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Vintage-Like Western-Style Watches](https://www.trendhunter.com/trends/the-western-black-dial-cushion-watch.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)