# Sustainable Playful Swimwear Londre Teams Up with Briony Douglas on Limited-Edition Pieces By Grace Mahas | Published 2022-08-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/londre-briony-douglas References: [londrebodywear](https://londrebodywear.com/) Londre Bodywear, the [sustainable fashion brand](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) beloved for its ultra-flattering swimwear, recently joined forces with Toronto-based visual artist Briony Douglas on a [limited-edition capsule](https://www.trendhunter.com/trends/same-x-fwrd). In keeping with all of Londre Bodywear's pieces, a minimum of 6 recycled plastic bottles will be used in each swimsuit. The series features Briony's playful artwork and Lodnre's iconic timeless designs for a dynamic collection that will appeal to adventurous consumers. Briony states this limited-edition collection allowed her “to creatively express through my art and design with inspirations of [Y2K](https://www.trendhunter.com/trends/tyler-mcgillivary-3) era along with the juxtaposition of snakes alongside flowers & butterflies…and like much of my work - made from recycled plastics.” The Londre x Briony pieces are now available to purchase online with prices ranging from $88 - $141 USD and sizes ranging from XS-5X. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 98% | Activity: 99% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Swimwear:** There are innovative opportunities for companies to join the increasing demand for sustainable fashion and introduce eco-friendly changes in their production processes. - **Limited-edition Capsules:** The creation of limited-edition collaborations with visual artists can generate a sense of exclusivity and excitement among consumers, as well as attract new audiences and reinforce brand identity. - **Playful Artwork in Fashion:** Integrating art and fashion can create visually captivating designs that attract consumers looking for statement pieces and generate demand for unique and original products. ### Who This Affects Most - **Sustainable Fashion:** The growing interest in sustainable fashion presents opportunities for companies to introduce eco-friendly materials, recycling programs, and ethical supply chains to meet consumer demands. - **Visual Arts:** Collaborations with visual artists offer opportunities for artists to showcase their artwork on a new medium, while allowing fashion brands to offer unique and visually captivating designs that are likely to attract a wider audience. - **Swimwear:** Incorporating sustainable materials and visually captivating designs can create opportunities for swimwear brands to differentiate themselves from their competitors and appeal to consumers looking for eco-friendly and visually appealing products. ## Related on Trend Hunter - [Comfort-Forward Swimsuit Capsules](https://www.trendhunter.com/trends/onewith-x-claire-buckley.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)