# Urban Ziplining Experiences London's Future Forest Offers a 40-Meter Zipline in a Shopping Center By Ell Smith | Published 2017-08-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/londons-future-forest References: [getwestlondon](http://www.getwestlondon.co.uk/whats-on/shopping/westfield-shopping-centre-launches-40-13489165) & [westfieldcorp](https://www.westfieldcorp.com/news/detail/40-metre-zip-line-at-westfield-london) London's Future Forest has been infused with numerous activities and happenings to transform the Westfield London shopping center into a [multi-sensory experience](https://www.trendhunter.com/trends/vert-installation). With a theme of [urban reforestation](https://www.trendhunter.com/trends/reconnect-with-nature), the indoor forest features a tree circus, a fruit-flavored cloud, electricity-producing plants, and most notably, a 40-meter long zipline. The line is suspended 5.3 meters above the center's floor, requiring visitors to climb to the top of a leafy tree house prior to take off. The exciting experience aims to incite a sense of curiosity and wonderment, all while reminding visitors of the important role nature can play in our everyday lives. The [pop-up forest](https://www.trendhunter.com/trends/rental-pop-up), which will be around until the end of the month, offers an escape within a busy metropolitan area, urging consumers to rethink environmental consciousness and the dwindling relationship between nature and the city. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### Key Themes Behind This Trend - **Urban Reforestation:** Opportunity for businesses to create indoor forests and nature-themed experiences in urban areas. - **Multi-sensory Experiences:** Potential for businesses to develop immersive and interactive experiences that engage all the senses. - **Nature-inspired Adventure:** Emerging trend of incorporating adrenaline-filled activities like ziplining into nature-themed environments. ### Where This Applies - **Eco-tourism:** Eco-tourism industry can capitalize on creating sustainable and nature-focused experiences in urban environments. - **Entertainment:** Opportunity for entertainment companies to create unique, interactive experiences that merge nature and urban settings. - **Architecture and Design:** Design firms can explore incorporating nature-inspired elements into urban spaces, creating innovative and engaging environments. ## Related on Trend Hunter - [Unique Urban Event Hires](https://www.trendhunter.com/trends/private-hire.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Forest Bathing Beauty Pop-Ups](https://www.trendhunter.com/trends/tatcha-beauty-pop-up.md) - [Forest Tower Designs](https://www.trendhunter.com/trends/wonderwoods-vertical-forest.md) - [Personalized Embroidery Pop-Ups](https://www.trendhunter.com/trends/botanical-atelier.md) - [Urban Green Space Overhauls](https://www.trendhunter.com/trends/londons-green-spaces.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Nature-Connecting Design Installations](https://www.trendhunter.com/trends/vert-installation.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md)