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# Body-Less Beast Parasols
The London Underground Animal Head Umbrellas are Intriguing

By Vivian Lau | Published 2012-07-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/london-underground-animal-head
References: [selectism](http://www.selectism.com/2012/07/08/london-undercover-animal-head-umbrellas/) & [londonundercover](http://www.londonundercover.co.uk/blog/)

The London Underground animal head umbrellas instantly upgrade you to posh status, as the old-fashion accessory gives the mass-manufactured lifestyle staple some personality.

Umbrellas can be painfully boring in style and color—which is understandable, given the wear and tear it subscribes to. However, you can tell a lot about a person who chooses to carry a tartan parasol with a beautifully detailed animal handle. The sophistication that comes with these fox, eagle, duck, dog or rabbit shafts are underscored by the accompanying leather strap. The image of casually strolling with a handsome walking stick on a cloudy day before swinging it quickly overhead (showing off the checkered cloth) at the first drop of rain, leaves quite an impression.

And if this umbrella just seems a little too suave for you, perhaps it would make a good birthday gift for your grandfather?

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 67% | Activity: 59% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Animal Head Umbrellas:** Disruptive innovation opportunity in the umbrella industry by incorporating unique animal head handles.
- **Tartan Parasols:** Opportunity for disruptive innovation in the parasol industry by offering stylish and detailed tartan designs.
- **Sophisticated Rain Accessories:** Disruptive innovation opportunity to upgrade everyday rain accessories with leather straps and high-quality materials.

### Sectors Adopting This

- **Umbrella Industry:** Opportunity for unique designs and customization in the umbrella market with animal head handles.
- **Parasol Industry:** Innovative opportunity to introduce fashionable tartan patterns and designs in the parasol market.
- **Rain Accessories Industry:** Disruptive innovation potential in the rain accessories industry by elevating everyday items with sophisticated details and materials.

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