# Brit Pop Parasols Stay Dry and Hip With London Undercover Umbrellas By Katherinev123 | Published 2009-12-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/london-undercover-umbrellas References: [coolhunting](http://www.coolhunting.com/archives/2009/12/london_undercov.php) & [londonundercover](http://www.londonundercover.co.uk/) [London Undercover](https://www.trendhunter.com/trends/back-to-the-city) umbrellas aren’t your typical [rainy-day parasols](https://www.trendhunter.com/trends/pieces-for-rainy-days). Superbly designed with cool graphics, color, and best of all, sustainable fabric, the umbrellas from London Undercover are for the person who wants to stay dry, but stylishly so. The London Undercover umbrellas comprise interesting collections including those called After Dark, Slim Walker, and Classic. Some are basic while others are inspired by British culture and feature printed images like fish and chips or the 1970s seat pattern from London’s District and Circle Line tube trains and buses (Transport collection). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Umbrellas:** The trend of sustainable fabric in umbrellas presents an opportunity for future innovation in eco-friendly materials and designs. - **Graphic Print Umbrellas:** The rise of graphic print umbrellas opens up possibilities for collaborations with artists and designers to create unique and stylish rainy-day accessories. - **Nostalgic Umbrella Designs:** The popularity of umbrellas featuring nostalgic designs provides an opportunity for creating collections that tap into retro aesthetics and cultural references. ### Sectors Adopting This - **Fashion Accessories:** Incorporating sustainable materials and unique designs in umbrella manufacturing can disrupt the fashion accessories industry. - **Outdoor Gear:** The demand for stylish and functional umbrellas creates a space for innovation and disruption in the outdoor gear industry. - **Art and Design:** Collaborating with artists and designers to create graphic print umbrellas presents an opportunity for disruption in the art and design industry. ## Related on Trend Hunter - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md)