# Textured Leather Fashion London Trash by Joel Cartier is Alluring and Carefree By Sarah Robson | Published 2012-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/london-trash-by-joel-cartier References: [bentrovatoblog](http://bentrovatoblog.com/photography/london-trash-by-joel-cartier/) & [eclumes](http://www.eclumes.com/) London Trash by Joel Cartier is a captivating British story featuring modelling by Remy Green at Select Model Management. Stylist Sara Darling has adorned the model in all black attire, which includes [leather jackets](https://www.trendhunter.com/trends/rudsaks-cassie-sb), gauzy skirts, studded headbands, and [knee-high boots](https://www.trendhunter.com/trends/olly-shinder). Remy Green resembles a younger Kate Moss as she is captured marching down the [streets of London](https://www.trendhunter.com/trends/back-to-the-city), and is pictured in the back seat and trunk of a car. The hair and makeup artist Kathrin Tollas has painted the model's eyelids in a black smokey shadow with red lipstick. The idea Joel Cartier had in mind while shooting this series was having a "trashy" girl who gets lost in the city of London. Joel Cartier is the co-founder of Eclumes Studios, and this is his first story for Ben Trovato. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Modeling:** Disruptive innovation opportunity: Explore new and unconventional approaches to fashion modeling, such as showcasing a captivating and carefree narrative. - **Leather Fashion:** Disruptive innovation opportunity: Create innovative designs and materials for leather fashion that push boundaries and challenge traditional norms. - **Street Style Photography:** Disruptive innovation opportunity: Develop new techniques and perspectives in street style photography to capture the essence of urban lifestyles and subcultures. ### Where This Applies - **Fashion Industry:** Disruptive innovation opportunity: Integrate technology and sustainability practices into the fashion industry to create more eco-friendly and digitally-driven fashion experiences. - **Beauty Industry:** Disruptive innovation opportunity: Experiment with bold and unconventional makeup trends that challenge societal beauty standards and empower individuals to express themselves. - **Photography Industry:** Disruptive innovation opportunity: Embrace emerging technologies and platforms to reshape the photography industry and deliver unique and immersive visual storytelling experiences. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md)