# Tractor-Style Taxis Orchard Pig is Offering London Taxi Rides in a 'Traxi' By Laura McQuarrie | Published 2017-07-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/london-taxi References: [eventmagazine](http://www.eventmagazine.co.uk/orchard-pig-offer-londoners-alternative-taxi-service/brands/article/1438687) & [orchardpig](http://www.orchardpig.co.uk/) To bring a taste of the country to the heart of the city, cider brand [Orchard Pig](https://www.trendhunter.com/trends/angry-orchards-latest-campaign) is launching an [alternative London taxi service](https://www.trendhunter.com/trends/bliss-x-alto) called the 'Traxi.' For one day only, the tractor-style taxi service will give Londoners the chance to tweet at the brand on social media to arrange a ride and unwind with a cider on the way home as they weave through the bustling city streets. The roomy Traxi accommodates up to eight passengers at a time, which will be picked up from a local pub. As Orchard Pig notes: "In true Orchard Pig fashion, we don’t care about holding up the traffic – we just want everyone to kick back and relax while enjoying [a cold, refreshing cider](https://www.trendhunter.com/trends/cornish-orchards-peach-apple) on a Friday." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Rural-themed Transportation:** Opportunities exist for transportation companies to offer unique transportation services, such as tractor-style taxis, with a rural-theme to city dwellers. - **Social Media-driven Marketing:** Companies could utilize social media platforms to offer services to customers, such as arranging a ride on a tractor-style taxi in this instance and increase engagement with the brand. - **Multifunctional Transportation Services:** Tractor-style taxis offer more than transportation services by combining it with an experience and a chance to unwind with a cold cider on the way home, presenting opportunities for businesses to offer multipurpose transportation services. ### Industries Being Reshaped - **Transportation Services:** Transportation services could innovate their offerings by adding fun and unique themes, such as offering tractor-style taxis to create a memorable experience for customers. - **Marketing and Advertising:** Brands could use social media-driven marketing to promote their products or services and offer exclusive experiences to customers, increasing brand engagement and exposure. - **Food and Beverage Industry:** Cider brands or any other food and beverage company can explore unique and creative ways to promote their products by associating them with novel transportation offerings. ## Related on Trend Hunter - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Eco-Friendly Taxi Services](https://www.trendhunter.com/trends/wayder.md) - [Double-Decker Bus Tastings](https://www.trendhunter.com/trends/nyetimber.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Tropically Flavored Ciders](https://www.trendhunter.com/trends/cloudy-cider.md) - [Royal Carriage Replicas](https://www.trendhunter.com/trends/horse-drawn-carriage-rides.md) - [Vineyard-Tending Tractors](https://www.trendhunter.com/trends/tractor-concept.md) - [Tech Brand Tractor Models](https://www.trendhunter.com/trends/apple-tractor-pro.md) - [Belize-Based Sustainable Transportation](https://www.trendhunter.com/trends/eride-taxi.md)