# UK-Inspired Watercolor Sneakers Nike's New London Sneakers Highlight the City's Diversity By Riley von Niessen | Published 2018-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/london-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-more-uptempo-eu-city-pack-release-date-price-info/) & [nike](http://nike.com/?kjnf) [Nike](https://www.trendhunter.com/trends/air-max-plus-1) has come out with a new pack of sneakers that are inspired by different major cities that are a part of the [EU](https://www.trendhunter.com/trends/synergistic-complex), with one design being a pair of London sneakers that features a unique watercolor theme. The silhouette used for the design is the ever-popular [Air More Uptempo](https://www.trendhunter.com/trends/more-uptempo-low), which includes bold bubble letter branding on the sides of the uppers. These letters are used to spell out the word "AIR," with the first letter taking over the area of the uppers near the heel, while the other letters get smaller to fit into the different areas. The watercolor theme accents the letters on the uppers and the surrounding areas, with a stark white base providing plenty of contrast. Image Credit: Foot Locker ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **City-inspired Sneakers:** Opportunity for brands to create sneaker designs that pay homage to different major cities, highlighting their unique features. - **Watercolor Graphics:** Innovative use of watercolor designs on sneakers, providing a visually appealing and artistic touch. - **Bold Branding:** Exploring new ways to incorporate bold bubble letter branding on sneakers, creating a distinctive and eye-catching look. ### Who This Affects Most - **Sportswear:** Sportswear brands can tap into the trend of city-inspired sneakers and watercolor graphics to create unique products for urban consumers. - **Fashion:** Fashion brands can incorporate watercolor designs and bold branding on sneakers, offering customers a trendy and artistic footwear option. - **Streetwear:** Streetwear labels can leverage the appeal of city-inspired sneakers and bold branding to attract fashion-conscious consumers looking for a distinctive urban style. ## Related on Trend Hunter - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md) - [Vintage-Inspired Summer Sneakers](https://www.trendhunter.com/trends/air-max-muse-2.md) - [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md)