# Eco-Tech Double Decks The London Routemaster Bus Goes Green with a Facelift By Meghan Young | Published 2010-05-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/london-routemaster References: [fastcompany](http://www.fastcompany.com/1648695/londons-big-red-double-decker-bus-reincarnated-with-green-tech) & [london.gov.uk](http://www.london.gov.uk/priorities/transport/new-bus-london) The iconic red [double-decker bus](https://www.trendhunter.com/trends/no7-skin-rehab-tour) is hitting the streets once again, but this time the London Routemaster will be doing so responsibly. Embracing a [cleaner and greener](https://www.trendhunter.com/trends/treo) outlook, its updated appearance and tech will ensure that London's city center does not suffer from more smog and pollution. According to [Fast Company](https://www.trendhunter.com/trends/peoplesensing-software), the London Routemaster bus "will be 15% more fuel efficient than existing hybrid buses" and "40% more than the existing diesel double-deckers." Yet the design itself is also something to be proud of. I am particularly drawn to the London Routemaster's window placement that follows the stairs up to the second level. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Fuel Efficiency in Transportation:** The London Routemaster bus showcases the trend of increasing fuel efficiency in the transportation industry, offering potential for further innovations in green technology. - **Cleaner and Greener Urban Transportation:** The updated London Routemaster bus demonstrates the trend towards cleaner and greener urban transportation, opening up opportunities for eco-friendly public transportation solutions. - **Intelligent Design in Public Vehicles:** The design of the London Routemaster bus, particularly the window placement following the stairs up to the second level, highlights the trend of intelligent and user-centric design in public vehicles, creating opportunities for innovative and comfortable transportation experiences. ### Who This Affects Most - **Transportation:** The fuel efficiency trend in the London Routemaster bus presents opportunities for the transportation industry to develop and adopt sustainable technologies for a greener future. - **Green Technology:** The cleaner and greener urban transportation trend, exemplified by the London Routemaster bus, offers opportunities for the green technology industry to provide innovative solutions for sustainable public transportation. - **Design:** The intelligent and user-centric design trend showcased by the London Routemaster bus presents opportunities for the design industry to create innovative and comfortable public transportation experiences that prioritize user needs. ## Related on Trend Hunter - [Multifunctional Transport Buses](https://www.trendhunter.com/trends/bubblic-public.md) - [Delhi-Based Electric Buses](https://www.trendhunter.com/trends/delhi.md) - [Eco-Friendly Tourist Transportation](https://www.trendhunter.com/trends/rosie-travel.md) - [Electric Public Transportation Expansions](https://www.trendhunter.com/trends/higer-new-v.md) - [Recycled-Steel Bus Stations](https://www.trendhunter.com/trends/amazon-bus-station.md) - [Semi-Amphibious Bus Designs](https://www.trendhunter.com/trends/estuary-hopper.md) - [Rugged Off-Road Buses](https://www.trendhunter.com/trends/offroad-bus.md) - [Cooling Bus Shelter Designs](https://www.trendhunter.com/trends/cooling-bus-shelter.md) - [Next-Generation Electric Bus Fleets](https://www.trendhunter.com/trends/yutong-bus.md)