# Rainy Beer Giveaways London Pride Brewery is Giving Away Free Beers During Precipitation By Joey Haar | Published 2017-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/london-pride-brewery References: [thedailymeal](http://www.thedailymeal.com/news/travel/london-pride-brewery-giving-away-beer-every-time-it-rains/020817) & [fullers](https://www.fullers.co.uk/whenitrainsitpours) The [London Pride Brewery](https://www.trendhunter.com/trends/sundown-spots) has had a bar in the English capital for decades. As such, it knows that Londoners are especially apt to stop in for a quick draught when the weather turns inclement. Fostering that all too understandable habit, the brewery has unveiled a campaign called #WhenItRainsItPours, in which it'll be [giving away free pints](https://www.trendhunter.com/trends/complimentary-beers) to anyone who stops by while it's raining in London. To announce the campaign, London Pride Brewery enlisted Michael Fish, the now-retired weatherman best known for his run on the BBC. The brewery created a goofy video with Fish, whose deadpan plays perfectly for announcing such a jovial contest. To redeem one's free pint, people need to follow the London Pride Brewery [Twitter](https://www.trendhunter.com/trends/tropical-fruit-hard-cider) account and periodically check in to their Periscope feed to see whether its raining. If it is, users tweet at the account and they'll receive a code that lets them redeem the pint at the brewery. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Weather-based Marketing:** Using weather conditions as a marketing tool, offering free products or discounts when specific weather conditions occur. - **Social Media Activation:** Leveraging social media platforms like Twitter and Periscope to engage with customers and distribute promotional codes. - **Celebrity Partnerships:** Collaborating with influential individuals, such as retired weathermen, to create engaging content and promote marketing campaigns. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to create weather-themed promotions and engage with customers on social media. - **Hospitality:** Hotels, restaurants, and bars can use weather-based marketing to attract customers during specific weather conditions. - **Advertising & Marketing:** Opportunity for advertising agencies and marketers to develop creative campaigns that leverage weather patterns and social media engagement. ## Related on Trend Hunter - [Summer-Ready Free Beverage Promotions](https://www.trendhunter.com/trends/athletic-brewing-company.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Beer Insurance Policies](https://www.trendhunter.com/trends/heinecare.md) - [Celebratory Stonewall Beers](https://www.trendhunter.com/trends/the-stonewall-inn-ipa.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [Home Relaxation Beer Promotions](https://www.trendhunter.com/trends/abbot-ale-promotion.md) - [Groundhog-Themed Beer Campaigns](https://www.trendhunter.com/trends/samuel-adam.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md)