# Underground Nightlife Photography This Project Captures the Liberated London Nightlife Scene By Riley von Niessen | Published 2016-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/london-nightlife References: [fastcodesign](http://www.fastcodesign.com/3060265/the-extreme-couture-of-londons-underground-club-scene/6) & [instagram](https://www.instagram.com/harmonyhalo/) Damien Frost's photography works to capture a different aspect of London nightlife by focusing in on subjects from the [underground club scene](https://www.trendhunter.com/trends/la-camionera). The project, called 'Night Flowers,' shows vibrant bearded drag queens, drag kings, sexual fantasies, eerie Gothic costume designs and more, making his content a true expression of self and liberation. By capturing real people in the underground London nightlife scene, Damien Frost exposes how people represent themselves in a place they feel free. The elaborate costumes of the subjects work to show their individuality, with each dramatically different from the next. The photographer combines his work in [a book](https://www.trendhunter.com/trends/amusebouche) titled 'Night Flowers: from avant-drag to extreme haute-couture,' which was released by [Merrell Publishers](https://www.trendhunter.com/trends/khakis-fallwinter-2026). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Underground Nightlife Culture:** Exploring the underground nightlife culture in cities around the world presents an opportunity for businesses to understand and cater to an audience seeking self-expression and liberation. - **Alternative Fashion Trends:** The growing popularity of underground nightlife photography and its focus on unique costume designs offers a potential opportunity for fashion industries to tap into and produce alternative fashion trends. - **Diversity and Inclusion in Nightlife:** The diversity of subjects depicted in underground nightlife photography presents an opportunity for businesses to promote diversity and inclusion in the nightlife industry through events, products, and services. ### Sectors Adopting This - **Nightlife and Events:** The success of underground nightlife culture and its increasing popularity presents disruptive innovation opportunities for the nightlife and events industry to create unique and inclusive experiences. - **Fashion and Costume Design:** The alternative fashion trends showcased in underground nightlife photography offer a platform for the fashion and costume design industry to create new and unique products and clothing lines. - **Marketing and Advertising:** The underground nightlife culture provides a new market for businesses to target their marketing and advertising campaigns towards, promoting inclusivity and self-expression. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Subterranean Social Spaces](https://www.trendhunter.com/trends/william-vale-hotel.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Repurposed Museum Nightclub-In-Residence](https://www.trendhunter.com/trends/fabric-london.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Queer Storytelling Sculptural Lights](https://www.trendhunter.com/trends/something-sticky-series.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md)