# Seaweed-Based Drink Capsules The London Marathon Offered Runners an Eco-Friendly Drink Solution By Ell Smith | Published 2019-04-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/london-marathon References: [dezeen](https://www.dezeen.com/2019/04/29/london-marathon-ooho-edible-drinks-capsules-seaweed/) & [notpla](https://www.notpla.com/) An athletic event as large as the London Marathon is sure to create some waste, but these [edible seaweed drink capsules](https://www.trendhunter.com/trends/kelpeat-snack) are hoping to combat this, offering a waste-free solution, that hydrates the runners. The capsules are biodegradable pods made of seaweed that can be filled with any beverage, like water. Easy to consume and packed with nutrients, these capsules offer the runner the hydration they need to progress, without the waste that's typically associated with rest stations. Once discarded, the seaweed-based wrapping will decompose in about the same amount of time as fruit does, which is typically between four to six weeks. The recent London Marathon was the largest trial of the capsules, which are officially called [Ooho Seaweed](https://www.trendhunter.com/trends/just-eat-takeaway). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Edible Seaweed Capsules:** The use of edible seaweed capsules for drinking presents an opportunity for more environmentally friendly and natural packaging alternatives. - **Waste-free Hydration Solutions:** Offering waste-free hydration solutions using biodegradable capsules can appeal to environmentally conscious consumers, especially in the fitness and sports industry. - **Alternative Packaging:** The increasing popularity of seaweed-based capsules in the food and beverage industry presents a disruptive innovation for packaging solutions. ### Who This Affects Most - **Fitness and Sports:** The fitness and sports industry can integrate the use of seaweed capsules as sustainable options for hydration during events and workouts. - **Food and Beverage:** The food and beverage industry can explore the potential of seaweed capsules as alternatives to plastic bottles and other packaging materials. - **Sustainability and Environmentalism:** The use of seaweed capsules aligns with sustainability and environmentalism initiatives, paving the way for innovations towards more eco-friendly products and services. ## Related on Trend Hunter - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md) - [Seaweed-Based Takeout Boxes](https://www.trendhunter.com/trends/just-eat-takeaway.md) - [Refillable Smart Supplement Bottles](https://www.trendhunter.com/trends/desert-harvest.md) - [RTD Sea Moss Beverages](https://www.trendhunter.com/trends/omoss.md) - [Marine Plant-Based Beverages](https://www.trendhunter.com/trends/marine-plantbased-beverages.md) - [Connected Hydration-Tracking Eco Caps](https://www.trendhunter.com/trends/pul-smartcap.md) - [Magnesium-Based Sports Powders](https://www.trendhunter.com/trends/protein-rebel.md) - [Plastic-Free Food Packaging](https://www.trendhunter.com/trends/plasticfree-food-packaging.md) - [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md)