# Montage Fashion Spreads ‘London in Love' in Vogue Italia March 2010 is Eight Chapters By Venessa Fisher | Published 2010-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/london-in-love References: [fashionising](http://www.fashionising.com/pictures/p--London-in-Love-Vogue-Italia-March-2010-5712-85252.html) & [vogue](http://www.vogue.com) Photographer Bruce Weber captures [realistic love and happiness](https://www.trendhunter.com/trends/for-love-and-lemons-1) in his latest work for [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia March 2010. The spread, titled ‘London in Love,’ is an eight-chapter montage of different scenes from a cute couple meeting on the street to a pair sneaking some alone time under a jacket. Fashion editor Joe McKenna seemed to go for a snapshot-like theme in which real people are captured in real life situations of love and normalcy. Different from the [high-fashion spreads](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) usually seen in Vogue, ‘London in Love’ is a refreshing reminder of what fashion and life are all about. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 86% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Realistic Love Photography:** Embracing realistic representation of love and happiness in photography, there is an opportunity for photographers and fashion brands to showcase authentic emotions and real-life situations. - **Snapshot-like Fashion Spreads:** The trend of capturing real people in real life situations in fashion spreads provides an opportunity for fashion magazines and brands to connect with their audience on a more relatable level. - **Refreshing Fashion Representation:** Breaking away from traditional high-fashion spreads, there is an opportunity for fashion brands to explore more refreshing and genuine representations of fashion and life. ### Where This Applies - **Fashion Photography:** Fashion photographers can leverage realistic love photography to create captivating and relatable visuals for magazines and brands. - **Fashion Magazines:** Fashion magazines can embrace snapshot-like fashion spreads to engage readers and provide a more authentic perspective on fashion and love. - **Fashion Brands:** Fashion brands can tap into the trend of refreshing fashion representation to connect with consumers by showcasing real people and real emotions in their campaigns. ## Related on Trend Hunter - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md)