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# Apocalyptic Atmosphere Shoots
The 'London Futures' Expo Frames Climate Change

By Kamal Musharbash | Published 2010-10-13 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/london-futures
References: [psfk](http://www.psfk.com/2010/10/dystopian-postcards-from-londons-future.html) & [london-futures](http://www.london-futures.com/)

As the world's countries attempt at a greener method of saving the planet, artists Robert Graves and Didier Madoc-Jones have produced a series of 14 photographs for the 'London Futures' exhibition. The expo is aiming to educate in a more unnerving and intimidating way, to fully showcase how the world could potentially become.

If examined closely, the scenarios in these pictures feature a drowned city of London; deserted, inhabited by animals and far from the picture-perfect Utopia that it could have been. 'London Futures' will be on display until March 6th, 2011.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 90% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Climate Change Awareness:** Opportunity for businesses to develop innovative solutions for combating climate change and raising awareness through art and exhibitions.
- **Unconventional Education Methods:** Disruptive innovation opportunities in the education sector by using unnerving and intimidating visuals to create a more impactful learning experience.
- **Futuristic Visualization:** Potential for businesses to explore futuristic visual representations to showcase potential future scenarios and drive conversations about future possibilities.

### Sectors Adopting This

- **Art and Photography:** Artists can leverage apocalyptic visuals to create thought-provoking and impactful art pieces reflecting the consequences of climate change.
- **Exhibition and Event Management:** Opportunity for event management companies to organize immersive exhibitions that promote climate change awareness and stimulate discussions.
- **Environmental Conservation:** Disruptive innovations can be explored in the field of environmental conservation to address the potential future challenges depicted in the photographs.

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