# Fur-Clad Conventions Furries Frolic to London for Annual Celebration By Cowbag | Published 2009-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/london-furry-convention-cosplay-on-mass References: [bizarremag](http://www.bizarremag.com/your_bizarre/parties/7650/furry-convention.html) & [rbw.org.uk](http://www.rbw.org.uk/) These images are from the London Furry Convention. As if adults wandering about in costumes weren't bizarre enough, throw in random [group hug sessions](https://www.trendhunter.com/trends/heartwarming-hugs), games of musical hugs, a disco, and you’re there: Teddy Bear’s Picnic on weapons-grade narcotics. As far as the London Furry Convention is concerned, as long as you're furry, you're fashionable. The selection of animals at this London event included a meerkat, boars, wolves, big dogs, [fuzzy foxes](https://www.trendhunter.com/trends/ducies-fw25-collection), a dragon, and a good sprinkling of [bears](https://www.trendhunter.com/trends/wicked-themed-care-bears). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 31% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Furry Culture:** Disruptive innovation opportunity: developing and marketing products specifically catered to furries such as costumes, accessories, and other merchandise. - **Event Tourism:** Disruptive innovation opportunity: creating unique and themed events catering to niche demographics such as furries, thereby offering an exclusive and memorable experiences for attendees. - **Digital Art:** Disruptive innovation opportunity: leveraging the furry culture as inspiration for digital art and designs, thereby opening up a new market in the art and design industry. ### Where This Applies - **Costume and Fashion:** Disruptive innovation opportunity: producing high-quality animal costumes with innovative and customizable features to cater to the furry community. - **Tourism and Travel:** Disruptive innovation opportunity: creating and promoting exclusive niche events such as the London Furry Convention to attract a new segment of the tourism and travel industry. - **Arts and Design:** Disruptive innovation opportunity: tapping into the furry culture's popularity by creating digital art and designs that cater to a new and untapped market in the arts and design industry. ## Related on Trend Hunter - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Plush Toy Hotel Campaigns](https://www.trendhunter.com/trends/goodwoof.md) - [Furry Fidget Companions](https://www.trendhunter.com/trends/furry-fidget-friends.md) - [Interactive Plush Toys](https://www.trendhunter.com/trends/interactive-plush-toys.md) - [Kidult Cougar Plushies](https://www.trendhunter.com/trends/after-dark-valentines-day-collection.md) - [Animal-Themed Halloween Events](https://www.trendhunter.com/trends/howloween-2022.md) - [Plush Pet Hotels](https://www.trendhunter.com/trends/jellycat-dog-hotel.md) - [90s Toy Holiday Trees](https://www.trendhunter.com/trends/furbtrees.md)