# Trench Coat Campaigns The London Fog Fall 2010 Ads Star Mad Men's Christina Hendricks By Meghan Young | Published 2010-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/london-fog-fall-2010 References: [justjared.buzznet](http://justjared.buzznet.com/2010/08/25/christina-hendricks-star-of-london-fogs-newest-campaign/) & [londonfog](http://www.londonfog.com) Bringing her [sultry, sensual and sophisticated](https://www.trendhunter.com/trends/contemporary-femininity) self to the London Fog Fall 2010 campaign, Mad Men's Christina Hendricks shows you the right way to don a [trench coat](https://www.trendhunter.com/trends/leather-trenchcoat). Absolutely stunning, Esquire recently named her the Best-Looking Woman in America, and London Fog seems to be just enamored with her. Now ladies and gentlemen around the world will be as well, if they aren't already. The London Fog Fall 2010 campaign is set to grace magazines such as Elle and InStyle in October. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Trench Coat Fashion:** Fashion retailers can embrace the timeless trench coat look for their fashion campaigns and create new trench coat styles for consumers to wear. - **Celebrity Endorsement:** Brands can take advantage of celebrity endorsers like Christina Hendricks to promote their products to target audiences. - **Print Advertising Campaigns:** Advertisers can create effective print campaigns that feature popular celebrities or models to showcase their brand and products to a broad audience. ### Where This Applies - **Fashion & Apparel:** Fashion retailers can introduce new trench coat styles to keep up with this timeless fashion trend and incorporate celebrity endorsements into their advertising campaigns to entice consumers. - **Advertising & Marketing:** Brands can create effective print advertising campaigns that feature celebrities or models to maximize their brand's visibility and promote their products. - **Film & Entertainment:** Films and TV shows can tap into the popularity of Christina Hendricks to promote their productions and attract a broader audience. ## Related on Trend Hunter - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md)