# Mixed-Reality Fashion Shows Central Saint Martins Created a 5G-Powered London Fashion Week Show By Laura McQuarrie | Published 2019-02-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/london-fashion-week-show References: [standard](https://www.standard.co.uk/tech/central-saint-martins-three-5g-mixed-reality-catwalk-a4067351.html) & [arts.ac.uk](https://www.arts.ac.uk/colleges/central-saint-martins) A handful of forward-thinking fashion brands experimented with unconventional runway shows for New York Fashion Week and for its London Fashion Week show, [Central Saint Martins](https://www.trendhunter.com/trends/mesh89) hosted a first-of-its-kind mixed-reality catwalk experience. During the event, 10 front row attendees sported [Magic Leap’s](https://www.trendhunter.com/trends/magic-leap-2) One headsets, which added new dimensions to the fashion show with animated lighting bolts, smiling tiger heads and laughing skulls. For those not wearing a headset, screens were provided to give all event attendees a sense of the mixed-reality experience. Due to the tech-heavy requirements of the show, the Central Saint Martins event was powered by [Three Mobile’s](https://www.trendhunter.com/trends/three-day-rule) 5G technology, thanks to a new partnership between the university and the telecommunications provider. According to designer Gerrit Jacob, mixed-reality has a place beyond the runway and could potentially be used in shops or on the streets to creatively present clothes. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Mixed-reality Fashion Shows:** Fashion brands can leverage mixed-reality technology to create immersive and engaging runway experiences for their audience. - **Mixed-reality Retail Experiences:** Retailers can use mixed-reality to enhance customer experience and creatively present their products in-store. - **5g-powered Events:** Partnerships with telecommunication providers to offer 5G services can enable businesses to host tech-heavy events and deliver high-quality mixed reality experiences. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands and designers can use mixed-reality technology to create unique and creative runway experiences for their audiences, and potentially even extend these experiences to other fashion-related events. - **Retail Industry:** Retailers can use mixed-reality technology to enhance in-store experiences and better promote their products to customers, potentially increasing engagement and sales. - **Telecommunications Industry:** Telecommunication providers can form partnerships with event hosts and businesses to offer 5G services and expand the possibilities of mixed-reality technology at events, potentially creating new revenue streams. ## Related on Trend Hunter - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [GenAI Eyewear Shows](https://www.trendhunter.com/trends/generative-ai-fashion-show.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Luxury Spatial Computing Apps](https://www.trendhunter.com/trends/balenciaga-app.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md)