# Catwalks for Causes London's Fashion for Relief By Going Like Sixty | Published 2008-09-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/london-fashion-week-relief-catwalk References: [telegraph](http://www.telegraph.co.uk/fashion/main.jhtml?xml=/fashion/2008/09/18/efrelief118.xml) Naomi Campbell hosted for the third year her Naomi's Fashion for Relief at the London Natural History Museum. A starry night of celebs were led by Sarah Brown, the wife of Prime Minister Gordon Brown. As you might expect, behind the scenes Naomi Campbell reigned over the chaos, which involved Olympic medal winners, entertainers, TV personalities and all the support crews. **Implications** - Naomi looked stunning in her outfits even though she stated "I’ve eaten too much, but I don’t care. I love food," right before the show. In the end over £100,000 pounds were raised for charity. The event was full of fun and the models didn't take their jobs too seriously as they happily strutted down the runway. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 53% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Charity Fashion Shows:** Opportunity to organize fashion shows for charity events, raising funds while showcasing new designs and attracting celebrity endorsements. - **Celebrity-driven Philanthropy:** Chance to leverage the influence of celebrities to promote charitable causes and inspire others to get involved. - **Casual Fashion Events:** Potential for more relaxed and fun fashion shows where models can express themselves and create an entertaining atmosphere. ### Sectors Adopting This - **Fashion:** Fashion industry can collaborate with charities to create fashion shows that benefit society and generate positive publicity. - **Entertainment:** Entertainment industry can partner with philanthropic organizations to host events that combine fashion, celebrities, and fundraising. - **Event Management:** Event management companies have the opportunity to organize fashion shows that support charities and provide memorable experiences for attendees. ## Related on Trend Hunter - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Bespoke Lab-Grown Diamond Jewelry](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025.md) - [Holiday Gown Collections](https://www.trendhunter.com/trends/nana-jacqueline.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)