# Historic Fashion Try-Ons The Design Museum's London Fashion Exhibition Integrates AR Mirrors By Laura McQuarrie | Published 2023-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/london-fashion-exhibition References: [adweek](https://www.adweek.com/brand-marketing/london-design-museum-augmented-reality-backstage-fashion-show/) Fashion exhibitions have the power to inspire and present iconic designs in a new light, and with the integration of augmented reality, visitors of the [Design Museum of London](https://www.trendhunter.com/trends/email-is-dead) can now envision themselves wearing stunning looks from Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. This exhibit includes a recreation of a backstage area, inviting people to imagine themselves at a London fashion show, trying on looks in front of [augmented reality mirrors](https://www.trendhunter.com/trends/loook-ai). The AR-powered museum experience lets people virtually try on different hair and makeup looks with the swipe of their hand. While there are many [modern try-on experiences](https://www.trendhunter.com/trends/wardrobe-ai) that use augmented reality to support shopping experiences, this one brings meaning to museum-worthy fashion designs. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 81% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality in Fashion Exhibitions:** The integration of augmented reality in fashion exhibitions allows visitors to envision themselves wearing iconic designs showcased in museums, creating a more immersive experience. - **Virtual Try-on Experiences in Museums:** Museums are incorporating virtual try-on experiences with augmented reality mirrors, enabling visitors to virtually try on different hair and makeup looks while exploring fashion exhibits. - **Meaningful AR Experiences for Fashion Enthusiasts:** The use of augmented reality in fashion exhibitions brings new meaning to museum-worthy fashion designs, providing a unique and interactive way for fashion enthusiasts to engage with the exhibits. ### Where This Applies - **Fashion Exhibitions:** Fashion exhibitions can embrace augmented reality technology to offer visitors the opportunity to virtually try on iconic designs, enhancing the overall experience of the exhibit. - **Museum Experiences:** Museums can enhance visitor engagement by incorporating virtual try-on experiences with augmented reality mirrors, providing an immersive and interactive way to explore fashion exhibits. - **Augmented Reality Technology Providers:** Augmented reality technology providers have a growing opportunity to collaborate with fashion exhibitions and museums to create innovative AR-powered experiences for visitors. ## Related on Trend Hunter - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md)