# Post-Pandemic Tourist-Focused Pubs The London Eye Pub Has an Exclusive Intimate Atmosphere By Josh Thompson-Persaud | Published 2021-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/london-eye-pub References: [luxurylaunches](https://luxurylaunches.com/travel/a-bar-with-a-best-view-in-the-city-the-london-eye-has-opened-a-pub-443-feet-above-the-ground.php) & [londoneye](https://www.londoneye.com/tickets-and-prices/vip-experiences/pub-pod/) The [London Eye Pub](https://www.trendhunter.com/trends/sophisticated-wine-bar) opened atop the world-famous tourist attraction offering guests unparalleled views of the London skyline alongside a couple of rounds of drinks. The pub itself has a refined esthetic that features rich, wooden furniture accented by red cushioning and decorated with flowers. The pub also has a dartboard for casual entertainment. Given the attraction's 443-foot height and all-glass exterior, the London Eye Pub allows guests to enjoy a 360-degree view of the city. Access to the London Eye Pub is available through a 30-minute package which includes two drinks per guest and a souvenir enamel gin cup. The bar offers [Beefeater Gin](https://www.trendhunter.com/trends/refreshing-encounters) as well as [craft beer and wine](https://www.trendhunter.com/trends/world-of-guinness). Experiences in the London Eye Pub can be booked on the London Eye website. Image Credit: Luxury Launches ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Skyline Drinking:** Opportunity for bars and pubs to create unique and exclusive experiences by offering patrons breathtaking views of the city skyline. - **Tourist-focused Bars:** Bars and pubs can cater to a tourist demographic by incorporating local sights and attractions into their atmosphere and theme. - **Exclusive Packages:** Offering special packages with added amenities and souvenirs can increase revenue and attract a more discerning clientele. ### Sectors Adopting This - **Hospitality Industry:** Hotels and resorts can offer unique drinking and dining experiences for guests by incorporating the surrounding sights and landmarks into their venues. - **Tourism Industry:** Tour operators and travel companies can include exclusive drinking and dining experiences as part of their itineraries to attract more tourists. - **Entertainment Industry:** Entertainment venues such as theme parks and museums can enhance the visitor experience by providing unique drinking and dining options that complement their attractions. ## Related on Trend Hunter - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [Unique Urban Event Hires](https://www.trendhunter.com/trends/private-hire.md) - [Art-Informed Renovated Pubs](https://www.trendhunter.com/trends/the-audley.md) - [Madrid-Based Underwater Pubs](https://www.trendhunter.com/trends/pubmarine.md) - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md) - [Exclusive Skyscraper Beers](https://www.trendhunter.com/trends/empire-state-building-hazy-ipa.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Historic Cocktail Bar Renovations](https://www.trendhunter.com/trends/library-bar.md) - [Holiday-Themed Tour Buses](https://www.trendhunter.com/trends/grinchmas-afternoon-tea.md)