# City-Specific Tea Packages Twinings' 'London Edition' Range Celebrates Its Origins By Laura McQuarrie | Published 2017-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/london-edition References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/12/twinings-london-icons.html) & [twinings](https://www.twinings.co.uk/christmas/stocking-fillers/london-edition-english-breakfast) To celebrate its roots, [Twinings](https://www.trendhunter.com/trends/twinings-sparkling-tea) recently launched the London Edition range, which introduces [tea blends](https://www.trendhunter.com/trends/holiday-teas) that are devoted entirely to the capital and largest city in England. Twinings' founder Thomas Twining opened Britain's first known tea room in London in 1706, a destination that is still in operation to this day. To celebrate London as the place where it got its start, the brand created special-edition versions of its classic '[Earl Grey](https://www.trendhunter.com/trends/all-day-earl-grey),' 'Chai,' 'Green Tea, Mint & Rose' and 'English Breakfast' blends in decorative packaging that plays up aspects of the city's distinctive architecture, landmarks and world-renowned transportation system. Twinings' giftable London Edition range can be found throughout the city at Selfridges, airport duty free shops and Twinings' historic flagship Strand store. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 60% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **City-specific Product Lines:** Brands can create product lines dedicated to specific cities and tap into local cultural nuances. - **Localized Packaging:** Brands can create packaging designs that capture the distinctive landmarks and culture of specific cities to appeal to tourists and locals alike. - **Heritage-based Marketing:** Brands can leverage their history and heritage to create unique and compelling product offerings that resonate with consumers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can create city-specific product lines, leveraging local ingredients and flavors to appeal to tourists and locals alike. - **Tourism:** The tourism industry can tap into local cultural nuances and landmarks by promoting city-specific product lines and packaging to attract tourists looking for authentic experiences. - **Retail:** The retail industry can capitalize on heritage-based marketing by creating unique and compelling product offerings that tap into local history and resonates with consumers. ## Related on Trend Hunter - [Duty-Free Tea Stores](https://www.trendhunter.com/trends/fortnum-and-mason-dubai.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md) - [Bear-Character Tea Blends](https://www.trendhunter.com/trends/paddington-in-peru.md) - [Fruit-Driven Hot Tea Ranges](https://www.trendhunter.com/trends/lipton-teas-infusions.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Playfully Packaged Tea Duos](https://www.trendhunter.com/trends/chamberlain-coffee1.md) - [Heritage Brand Updates](https://www.trendhunter.com/trends/comprehensive-brand-transformation.md) - [Female-Founded Tea Ateliers](https://www.trendhunter.com/trends/epicurean-collection-1.md) - [Customizable Mother's Day Teas](https://www.trendhunter.com/trends/dream-tea.md)