# Phoneable Street Art Patrick Cocksedge Adds an Interactive Piece to London Design Festival 2013 By Simal Yilmaz | Published 2013-01-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/london-design-festival-2013 References: [dezeen](http://www.dezeen.com/2013/01/27/there-was-no-explanation-so-it-was-quite-mysterious-paul-cocksedge/) & [londondesignfestival](http://www.londondesignfestival.com/events/seven-designers-seven-dials) Patrick Cocksedge is one of the seven whose work is being showcased at the London Design Festival 2013. The festival takes place every year with different themes. This year's theme is the 'Seven Designer in the Seven Dials,' which showcases [seven designer installations](https://www.trendhunter.com/trends/flower-market-20) in the seven dials area of Covent Garden. Cocksendge's installation is of a number that is meant for the audience to phone. The installation interacts with them instantaneously through the phone call. The operator greets the callers and promises them a smile. The callers get instructed to text 'Smile' to the number that simultaneously gets lighted up from the numbers installed above. Once the number is texted, the [artwork lights up](https://www.trendhunter.com/trends/peace-love-joy) into a smiley face. The installation is an extremely cute and happy addition to the [city streets](https://www.trendhunter.com/trends/paul-anthony-smith). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Urban Art:** Creating art that interacts with the viewer through technology is a growing trend that offers new ways for artists to connect with their audience. - **Phone-enabled Art Installations:** The use of phone numbers as a means of interaction within art installations is a unique trend that presents opportunities for increased audience engagement. - **Innovative City Design:** City organizers and designers who incorporate interactive and engaging art installations like this project can enhance urban spaces and create unique experiences for residents and visitors. ### Sectors Adopting This - **Art:** Artists and galleries can leverage technology to create more engaging and interactive installations, potentially expanding their audience and driving sales. - **Tourism:** Cities can attract more visitors by incorporating interactive urban art into public spaces and advertising it as a unique attraction. - **Advertising and Marketing:** Brands can collaborate with artists to create unique installations that incorporate their products or messaging for promotional purposes. ## Related on Trend Hunter - [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md) - [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Vibrantly Pink Skelter Installations](https://www.trendhunter.com/trends/stay-playful.md) - [Bright London Typeface Installations](https://www.trendhunter.com/trends/good-things-come-to-those-who-wait.md) - [Community-Inspired Colorful Substations](https://www.trendhunter.com/trends/brent-cross-town.md) - [Seoul-Themed Immersive Digital Exhibitions](https://www.trendhunter.com/trends/delight-installation.md) - [Urban Soundscape Installations](https://www.trendhunter.com/trends/moment-installation.md) - [Tactile Material Installations](https://www.trendhunter.com/trends/soft-world-sharp-edges.md)