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# DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA

By Rebecca Byers | Published 2016-12-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/london-brewer-ciaran-giblin
References: [meantimebrewing](https://www.meantimebrewing.com/blog/2016/12/meantime-bespoke/)

London Brewer Ciaran Giblin of London's Meantime Brewing Company has created the world's first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster Ciaran Giblin's DNA taste profile. Following the success of the D.N.ALE, a [Double IPA](https://www.trendhunter.com/trends/herd-mentality-ipa), Meantime Brewing Company was inspired to launch 'Meantime Bespoke,' a one-of-a-kind service that is made possible by a partnership with [personalized genetics company](https://www.trendhunter.com/trends/black-barrel-whiskey) 23andMe of San Francisco.

The data collected from the 23andMe analysis is used by the clever brewing company to identify possible genetic variants that could lend themselves to a particular taste preferences. Customers who opt to take part in the exclusive £25,000 package will receive 12 hectoliters (or approximately 2,000 pints) of their custom genetics-based beer. In addition to the customized pale ale, participants receive a study course entitled, 'The Knowledge.'

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 58% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Dna-based Beverages:** Creating customized beverages based on individuals' DNA profiles presents an opportunity for personalized and unique drink experiences.
- **Genetic Analysis Services:** Partnering with personalized genetics companies to offer genetic analysis services for creating personalized products opens doors for innovation in various industries.
- **Personalized Brewing Experiences:** Developing bespoke brewing services that allow customers to create their own unique beers based on their genetic preferences can revolutionize the brewing industry.

### Where This Applies

- **Beverage:** The beverage industry can leverage DNA-based beverage customization to offer unique products tailored to individual tastes.
- **Genetics:** The genetics industry can explore partnerships with beverage companies to provide genetic analysis services for personalized product development.
- **Education:** The education industry can offer specialized courses and knowledge packages related to genetic-based product development and personalized brewing experiences.

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