# Eccentrically Urban Editorials The London Boys i-D Magazine Photoshoot Showcases Vanguard Menswear By Jana Pijak | Published 2013-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/london-boys-id-magazine References: [malemodelscene.net](http://www.malemodelscene.net/editorial/london-boys-by-william-selden-for-i-d-magazine/) & [i-donline](http://i-donline.com/) The London boys i-D Magazine editorial is entitled 'If You Want Apples You Have To Shake The Tree'. Showcasing a series of vanguard menswear garments, this striking fashion story embraces eccentric elegance. Whether capturing a wardrobe of hip-hop inspired athelticwear or eclectically patterned urban attire, photographer William Selden lenses London models Tom Gaskin, Chuck and Declan-John among others. The guys pull off a handful of [edgy and youthful wardrobe staples](https://www.trendhunter.com/trends/at-the-edge-of-time) hand-picked by visionary stylist Simon Foxton. The unconventional London boys i-D Magazine editorial is captured both outdoors and amidst a prop-enriched studio setting. Referencing inked graffiti, retro pop culture imagery and a [raw street style aesthetic](https://www.trendhunter.com/trends/blackeyepatch-winter), this dynamic image series rejects tradition and opts for unexpected and [avant-garde fashion](https://www.trendhunter.com/trends/hm-x-glenn-martens) and visual imagery. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Menswear:** Opportunity for disruptive innovation in creating unconventional and avant-garde fashion for men. - **Youthful Urban Style:** Opportunity for disruptive innovation in designing edgy and hip-hop inspired athleisurewear. - **Prop-enriched Photography:** Opportunity for disruptive innovation in incorporating props and visually striking elements in fashion photography. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in the fashion industry to create eccentric menswear and youthful urban style. - **Photography:** Opportunity for disruptive innovation in the photography industry to experiment with prop-enriched and visually striking fashion shoots. - **Art and Design:** Opportunity for disruptive innovation in art and design to explore unconventional and avant-garde fashion concepts. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md)