# Purple-Pigmented Podium Wear The London 2012 Medal Presenting Apparel is Futuristic By Vivian Lau | Published 2012-06-11 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/london-2012-medal-presenting-apparel References: [fastcodesign](http://www.fastcodesign.com/1669972/a-color-wheel-based-on-the-range-of-human-skin-tones) & [super-script](http://www.super-script.com/v2/fr/super/page/projets/design-graphique/nuancier) Though Olympic athletes are the center of attention when receiving of their medals, the ceremonial presenters must look uniform and presentable in comparison, which is a feat that the newly unveiled London 2012 [medal-presenting apparel](https://www.trendhunter.com/trends/eam-usa-limited-capsule) achieves. The attire boasts simple cuts, seamless patterns and a plum-purple hue. The minimalist suits feature sharp and angled elbow sleeves (which look like something out of 'Transformers'), while the dresses are topped off with a teardrop-fashioned hat (similar to those worn at the Royal Wedding last summer!). This year, the coveted job was given to design students Thomas Crisp and Trine Hav Christensen at the [Royal College of Art](https://www.trendhunter.com/trends/winter-wonderland-experience), instead of a famed designer. The overarching look of the podium garments are fashioned in sync with the [Olympic logo](https://www.trendhunter.com/trends/milanocortina-medals), giving the globally televised event a uniform, modern tone. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 56% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### Why This Trend Is Growing - **Minimalist Uniforms:** The London 2012 medal-presenting apparel achieved a uniform look with minimalist and seamless designs. - **Futuristic Fashion:** The sharp elbow sleeves on the medal-presenting suits could inspire the use of futuristic designs in fashion, particularly in sportswear. - **Student Designers:** The decision to award the design job to students allowed for fresh and innovative ideas to be brought to the Olympic stage, highlighting the potential in young talent. ### Industries Being Reshaped - **Sports Apparel:** The minimalist and seamless designs of the medal-presenting apparel could disrupt the traditional look of sports apparel in future competitions. - **Ceremonial Clothing:** The use of minimalist designs in the medal-presenting apparel could disrupt the traditional look of ceremonial clothing, particularly in formal events. - **Fashion Design Education:** The decision to award the design job to students from the Royal College of Art highlights the potential for disruptive innovation opportunities in fashion design education. ## Related on Trend Hunter - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Mountainous Milan Olympics Medals](https://www.trendhunter.com/trends/olympic-medal-design.md) - [Sports Medal-Protecting Opulent Trunks](https://www.trendhunter.com/trends/medals-trunks.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md) - [Split-Surface Olympic Medals](https://www.trendhunter.com/trends/milanocortina-medals.md) - [Cultural Olympic Uniforms](https://www.trendhunter.com/trends/mongolia-winter-olympics.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md)