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# Singing Seaside Tents
The London 2012 Festival Peace Camps Illuminate the Countryside

By Vivian Lau | Published 2012-07-16 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/london-2012-festival-peace-camps
References: [peacecamp2012](http://www.peacecamp2012.com/) & [artichoke.uk](http://www.artichoke.uk.com/)

The Artichoke Creative Agency recently designed the London 2012 Festival Peace Gamps, setting for them to dot the London coastline from July 19th to the 22nd of this year.

2,000 [illuminated tents](https://www.trendhunter.com/trends/lektrik-festival-of-lights) will occupy eight sites all over the UK. Each campsite will hum with [natural sounds of the seaside](https://www.trendhunter.com/trends/soundscape-1) like wind and waves, as well as the pre-recorded sounds of spoken word and romantic poetry. Languages and traditions from past times are featured at these surely popular tourist attractions. Some of the locations include the Dunstanburgh Castle in England as well as the 18th century Fort Fiddes in Scotland. Visitors will be able to weave between these [glowing mushroom cap-like tents](https://www.trendhunter.com/trends/tokyo-crafts-grayhus), immersed in a cascading symphony of rhythm and music as well as a one-of-a-kind camping experience.

Hoping to invigorate interest in the landscapes that these tents are pitched at, these 'Peace Camps' look to celebrate history and peace.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 48% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Key Themes Behind This Trend

- **Illuminated Camping:** There is an opportunity for companies to develop illuminated camping experiences to attract tourists and offer unique outdoor accommodations.
- **Heritage Tourism:** Tourism companies can focus on heritage tourism by organizing events that celebrate history, traditions, and peace like the London 2012 Festival Peace Camps.
- **Multilingual Tourism:** Businesses can tap into the opportunities of the multilingual tourism industry by offering events and experiences that bring together languages and traditions from past times.

### Where This Applies

- **Tourism:** Tourism industry players should explore opportunities to offer unique and immersive outdoor experiences like the London 2012 Festival Peace Camps.
- **Hospitality:** Hospitality businesses could plan to harness the opportunity of offering unique outdoor accommodations like the illuminated seaside tents that were set up during the London 2012 Festival Peace Camps.
- **Entertainment:** Entertainment companies can organize events like the London 2012 Festival Peace Camps to celebrate peace, traditions, and history and create unique entertainment experiences for visitors.

## Related on Trend Hunter

- [Dessert-Nestled Tent Lookouts](https://www.trendhunter.com/trends/clover-studio.md)
- [Music Festival Fabric Installations](https://www.trendhunter.com/trends/fabric-mushrooms.md)
- [Experimental Shelter Tents](https://www.trendhunter.com/trends/grayhus.md)
- [Music Festival Bright Pavilions](https://www.trendhunter.com/trends/reright-design.md)
- [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md)
- [Lunar Lander-Inspired Tents](https://www.trendhunter.com/trends/kudhva-kanvas-ktent.md)
- [Community Voices Installation](https://www.trendhunter.com/trends/unheard-voices-pavilion.md)
- [Glamorous Camping Experiences](https://www.trendhunter.com/trends/lulu-glamping.md)
- [Angular Multi-Level Tents](https://www.trendhunter.com/trends/nokken-softshell-tent.md)
