# Decorative Instant Cameras Lomography Released a Camera That Was Inspired by a Fashion Capital By Mishal Omar | Published 2016-08-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lomography References: [shop.lomography](https://shop.lomography.com/en/cameras/lomo-instant/lomo-instant-milano) & [highsnobiety](http://www.highsnobiety.com/2016/07/29/lomo-instant-camera-milan/) Known for its focus on art and creativity, Lomography has released a camera that reflects the brand itself. As a company that prides itself on its focus on film, [experimental art and creativity](https://www.trendhunter.com/trends/z-fc), it is only fitting that Lomography would release a camera that is inspired by one of the world's fashion capitals -- Milan, Italy. Called the 'Lomo'Instant Milano Edition,' the camera is offered in pink and blue pastel colors on a white and black backdrop. The instant camera can shoot long exposure photography as well as "unlimited multiple exposure instants" -- combining several images in one instant photograph. With the popularity of [instant cameras resurfacing](https://www.trendhunter.com/trends/polaroid-flip), Lomography ensures that it remains competitive by offering decorative cameras with unique features. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Decorative Instant Cameras:** The trend of decorative instant cameras allows consumers to personalize their gadgets and express their individual style. - **Long Exposure Photography:** The trend of long exposure photography in instant cameras creates artistic and visually stunning images. - **Multiple Exposure Instants:** The trend of multiple exposure instants in instant cameras allows users to capture multiple images in a single photograph, enabling creative and unique compositions. ### Who This Affects Most - **Photography Equipment:** The photography equipment industry can explore innovative designs and features for decorative instant cameras, catering to the demand for personalized and stylish gadgets. - **Fashion and Lifestyle:** The fashion and lifestyle industry can collaborate with camera brands to create limited edition decorative instant cameras that reflect popular fashion trends and styles. - **Art and Creative Expression:** The art and creative expression industry can leverage the popularity of decorative instant cameras to promote visual storytelling and encourage unique artistic techniques like long exposure and multiple exposure. ## Related on Trend Hunter - [Multi-Coated Glass Lens Cameras](https://www.trendhunter.com/trends/lomo-instant-wide-glass.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Celebratory Analog Camera Collections](https://www.trendhunter.com/trends/lomography-classics.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-mini-99.md) - [Retro Doll-inspired Cameras](https://www.trendhunter.com/trends/polaroid-600-malibu-barbie-instant-film-camera.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-evo-cinema.md) - [Spec-Driven Film Cameras](https://www.trendhunter.com/trends/lomography-lomo-mca.md) - [Color-Changing Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-mini-99.md)