# Super Saturated Cameras Lomography Releases the Lomo LC-Wide Camera With an Extra Wide Lens By Leslie Chen | Published 2011-05-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lomo-lc-wide References: [coolhunting](http://www.coolhunting.com/tech/lomo-lc-wide.php?) & [lomography](http://www.lomography.com/magazine/lomoamigos/2011/05/19/lomo-lc-wide-lover-elijah-wood) Lomography is introducing its new Lomo LC-Wide camera, an addition to its [analogue family](https://www.trendhunter.com/trends/analogue-af1), which shoots wider photos. Just like other cameras from lomography, it provides the same classic quality photos but with greater versatility. The Lomo LC-Wide camera has the "ability to shoot [ultra-wide angle photos](https://www.trendhunter.com/trends/leica-q3-43-camera)," according to Cool Hunting, and has a [17mm lens](https://www.trendhunter.com/trends/leica-cameras). On top of that, the camera boasts three different picture modes: full, square and half format. All of these options provide great flexibility for those photographers who love being adventurous and spontaneous with their shots. Also super lightweight, the Lomo LC-Wide camera can go with you anywhere as you explore. The camera is being released in a package along with an instruction book and portrait book. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 82% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Ultra-wide Angle Photography:** The trend of ultra-wide angle photography is disrupting the camera industry, creating opportunities for manufacturers to develop cameras with wider lenses. - **Versatile Shooting Modes:** The trend of versatile shooting modes is disrupting the camera industry, creating opportunities for manufacturers to create cameras with multiple picture modes for increased creativity. - **Lightweight and Portable Cameras:** The trend of lightweight and portable cameras is disrupting the camera industry, creating opportunities for manufacturers to design compact cameras that can be easily taken anywhere. ### Where This Applies - **Camera Manufacturing:** The camera manufacturing industry has the opportunity to innovate by incorporating ultra-wide angle lenses and versatile shooting modes into their product lines. - **Photography Equipment Retail:** The photography equipment retail industry can capitalize on the trend of lightweight and portable cameras by offering a wide range of compact and travel-friendly camera options to consumers. - **Photography Education and Publishing:** The photography education and publishing industry can take advantage of the trend of ultra-wide angle photography by creating instructional materials and books that teach photographers how to make the most of this shooting technique. ## Related on Trend Hunter - [Celebratory Analog Camera Collections](https://www.trendhunter.com/trends/lomography-classics.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Spec-Driven Film Cameras](https://www.trendhunter.com/trends/lomography-lomo-mca.md) - [Wide-Angle Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-wide-400.md) - [Nostalgic 90s-Style Film Cameras](https://www.trendhunter.com/trends/35mm-film-camera.md) - [Revived Analog Cameras](https://www.trendhunter.com/trends/lomo-mca.md) - [Travel-Ready Instant Cameras](https://www.trendhunter.com/trends/lomography-instant-automat-camera.md) - [Reloadable Film Cameras](https://www.trendhunter.com/trends/reloadable-film-camera.md) - [Intuitive Double-Exposure Film Cameras](https://www.trendhunter.com/trends/kodak-snapic-a1.md)