# Anti-Valentine Brooches This Heart Lollipop Brooch Makes a Bold Statement By Vasiliki Marapas | Published 2015-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lollipop-brooch References: [shop.nylon](http://shop.nylon.com/collections/valentines-day/products/eat-me-heart-lollipop-brooch) & [etsy](https://www.etsy.com/shop/ModernGirlBlitz) This heart-shaped lollipop brooch by [Etsy](https://www.trendhunter.com/trends/dropshop) store Modern Girl Blitz is perfect for those who have renounced Valentine's Day. Modern Girl Blitz is a store dedicated to making "lady empowering quirky art and accessories," and this brooch definitely falls within that category. With a biting phrase emblazoned across the front ("eat me"), this brooch takes something traditionally sweet ([hearts, lollipops](https://www.trendhunter.com/trends/valentines-day-chocolates-1)) and transforms them into something filled with attitude. Reclaiming traditional symbols for your own use is definitely "empowering." Of course, the brooch is also cute enough to wear for everyday use, not just Valentine's Day. Just try not to be too surprised if people choose to stay out of your way when you've got it on. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Empowering Accessories:** Creating accessories that promote empowerment and challenge traditional symbols. - **Quirky Art:** Designing unique and unconventional art that stands out from the crowd. - **Anti-valentine's Day:** Catering to the growing market of people who reject traditional Valentine's Day sentiments. ### Industries Being Reshaped - **Fashion Accessories:** Opportunity for fashion accessory brands to create empowering and unconventional designs. - **Art and Design:** Market for quirky and unconventional art that challenges traditional norms. - **Holiday Merchandise:** Targeting the anti-Valentine's Day market with unique and alternative holiday-themed products. ## Related on Trend Hunter - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Conversation Candy Jewelry](https://www.trendhunter.com/trends/zales-x-sweethearts.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Anti-Valentine's Dinner Experiences](https://www.trendhunter.com/trends/sour-hearts-social-club.md) - [Naughty Valentines Day Treats](https://www.trendhunter.com/trends/sugar-wood.md) - [Curated V-Day Jewelry Assortments](https://www.trendhunter.com/trends/act-of-selflove.md) - [3D-Printed Valentine's Day Chocolates](https://www.trendhunter.com/trends/valentines-day-bonbons.md) - [Cheeky Jewelry Valentine's Day Ads](https://www.trendhunter.com/trends/prya.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md)