# Romantic Swimwear Lookbooks The Lolli Swim SS14 Catalog Showcases an All-White Collection By Meghan Young | Published 2014-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lolli-swim-ss14 References: [fashionising](http://www.fashionising.com/lookbook/b--lolli-swim-ss-14-look-book-76364.html) & [ilovelolli](http://ilovelolli.com/lens_galleries/the-lita-collection-2014/) Romantic and whimsical, the Lolli Swim SS14 collection focuses on its Lita Collection, which is comprised solely of [all-white designs](https://www.trendhunter.com/trends/triangls-mirage-drop) that are perfect for the summer season. Not to mention that the sweetly feminine details such as frills and ruching fit the monochromatic palette perfectly. Topped with a floral crown, these pieces are made for women who want to embrace their sensuality in a soft and pretty way on the beach and in the home. The Lolli Swim SS14 collection happens to be shot in the quiet privacy of a home. In addition to [bikini and one-piece bathing suits](https://www.trendhunter.com/trends/bathing-belle-swimwear), there are also some [lingerie pieces](https://www.trendhunter.com/trends/holiday-in-the-sun) showcased. Slightly more seductive, there is a lightness to the designs that will be especially great for the heat of the summer. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 78% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Romantic Swimwear:** Opportunity for disruptive innovation: Design swimwear that combines romance and sensuality, with feminine details and a soft color palette. - **Monochromatic Designs:** Opportunity for disruptive innovation: Create swimwear collections that focus on one color, creating a cohesive and minimalist aesthetic. - **Lingerie Swimwear:** Opportunity for disruptive innovation: Develop swimwear that blurs the line between lingerie and swimwear, creating a seductive and lightweight option for summer. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation: Explore new materials and designs to revolutionize swimwear industry with romantic and seductive options. - **Retail:** Opportunity for disruptive innovation: Create a platform or retail concept that combines swimwear and lingerie for a seamless shopping experience. - **Photography:** Opportunity for disruptive innovation: Develop innovative photography techniques and concepts that capture the beauty and sensuality of swimwear in unique and captivating ways. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)