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# Organic Coil Coat Racks
The LOLL TOWER for Pulpo is Architecturally Bold

By Jana Pijak | Published 2013-05-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/loll-tower
References: [pulpoproducts](http://www.pulpoproducts.com/products/show_product/117) & [pulpoproducts](http://www.pulpoproducts.com/)

The LOLL TOWER coat rack is designed by the team at Re27Berlin who created the inventive product for design retailer Pulpo. Made of powder coated steel, this organically shaped accessory resembles a sculptural art piece.

Pulpo's LOLL Tower coat rack is organic in shape and features a coiled and cylindrical design. The rack's metal structure also displays pierced and rounded elements that are inspired by the world of nature.

This aesthetically bold and practical furniture piece is also a recipient of the Interior Innovation Award that it won in 2012. Moreover, the home accessory is a great way to enhance any minimalist interior and is sure to act as a spatial focal point when displayed within a modern home or office.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 33% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Organic Shaped Accessories:** Designing organically shaped accessories that resemble sculptural art pieces provides an opportunity for disruptive innovation in the home decor industry.
- **Minimalist Interior Enhancements:** Creating furniture pieces that enhance minimalist interiors can lead to disruptive innovation by catering to the growing demand for sleek and functional home decor.
- **Spatial Focal Points:** Developing home accessories that act as spatial focal points within modern homes or offices presents an opportunity for disruptive innovation in the interior design industry.

### Who This Affects Most

- **Home Decor:** The home decor industry can explore innovative designs and materials to create organic shaped accessories that enhance minimalist interiors.
- **Furniture:** The furniture industry can incorporate sculptural elements and minimalistic designs to create spatial focal points in modern homes or offices.
- **Interior Design:** Interior designers can embrace the concept of minimalism and curate unique furniture and accessories that serve as spatial focal points.

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