# Bestselling Color Makeup Line Kat Von D Launched a New Lolita Collection That's Highly Versatile By Riley von Niessen | Published 2018-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lolita-collection References: [popsugar](https://www.popsugar.com/beauty/Kat-Von-D-Lolita-Collection-45581231) & [katvondbeauty](https://www.katvondbeauty.com/?jhbdf) Kat Von D Beauty is helping the many consumers who are obsessed with its bestselling shade get even more of it by releasing a new Lolita collection. The collection includes a number of different makeup products, from liquid eyeliners and [long-lasting lipsticks](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection), to lip liners and eyeshadow palettes. With the Lolita collection utilizing the same hue of [rosy pink](https://www.trendhunter.com/trends/3piece-lip-set), its versatile enough to create a full look using the same shade. In addition, the color is flattering on all skin tones, making the products the perfect gifting options for makeup lovers. All of the products from the Lolita collection are sold individually, and are available from both the Kan Von D Beauty store and [Sephora](https://www.trendhunter.com/trends/dazzle-gel-hypermetallic-eyeshadows). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Versatile Makeup Collections:** Creating makeup collections that offer a range of products in one shade, allowing consumers to create cohesive looks. - **Flattering Shades for All Skin Tones:** Developing makeup products that are universally flattering, appealing to a wider range of consumers. - **Individual Product Sales:** Offering makeup products for individual sale, allowing consumers to customize their collection. ### Who This Affects Most - **Beauty and Cosmetics:** Exploring new ways to create versatile makeup collections and universally flattering shades. - **Retail and E-commerce:** Expanding individual product sales to e-commerce platforms, providing more convenience for consumers. - **Gift and Specialty Stores:** Partnering with gift and specialty stores to offer makeup collections that are perfect for gifting. ## Related on Trend Hunter - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Versatile Holiday Lip Sets](https://www.trendhunter.com/trends/holiday-trio-makeup-set.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md)