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# Overexposed Urban Photographs
Lola Moser Artwork Uncovers Hidden Pictures

By Romina S. Cortellucci | Published 2012-05-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lola-moser-artwork
References: [leonoremoser.artistswanted.org](http://leonoremoser.artistswanted.org/atts2012) & [lola.moser.fr](http://www.lola.moser.fr/)

Lola Moser Art features delightfully alive and urban shots. The French artist Lola Moser found her photographs unappealing and was inspired to change the aesthetics of them via post production without using digital means. Moser creatively used household cleaning products and took off layers of the photos to create these beautiful captures.

For each photograph Moser used a different technique, taking more time with some than others, and even scratching the pictures until she was satisfied with them. In doing so, the photographs became illuminated. The varying degrees of light make some of the photographs appear to be on fire while others are sparkling. Essentially, the series ended up capturing the movements of a city despite being confined to a static photograph.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 69% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Hidden Artistic Techniques:** Moser's use of household items to alter photos creates an opportunity for new techniques in photography.
- **Urban Photography Reinvented:** Moser's altered photos show a new perspective of urban shots, creating opportunity for reinvention within the photography industry.
- **Physical Alteration of Photographs:** Moser's hands-on approach to altering photographs using physical methods creates an opportunity for disruption within the post-production industry.

### Who This Affects Most

- **Art:** Moser's artwork showcases a fresh take on photography within the art industry.
- **Photography:** Moser's use of physical alteration to create new images offers an opportunity for disruption within the photography industry.
- **Post-production:** Moser's physical alteration of photos without using digital means offers an opportunity for disruption within the post-production industry.

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