# Spherical Doll Sets 'L.O.L. Surprise' Collectibles Play Off of the Unboxing Phenomenon By Laura McQuarrie | Published 2017-02-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lol-surprise References: [toyworldmag](http://toyworldmag.co.uk/news/mga-launches-l-o-l-surprise-in-the-uk/) & [lolsurprise.mgae](https://lolsurprise.mgae.com/) L.O.L. Surprise, or "Lil Outrageous Littles," are collectible dolls that have been specifically designed for the "YouTube generation." Isaac Larian, founder of [MGA Entertainment](https://www.trendhunter.com/trends/lol-surprise-sooo-mini), was struck with inspiration after watching an unboxing video late one night and decided to create a toy that plays off of the interest that people have in this unpackaging phenomenon. Chubby, baby-like dolls like Crystal Queen, Hoops MVP and [Royal High-Ney](https://www.trendhunter.com/trends/wizardthemed-coin-collection) are packaged in spherical containers that contain "layers of surprises inside." Along with a doll itself, this includes a secret message to be decoded, stickers and various accessories for the dolls that can be mixed and matched. On the toy website, there is a dedicated unboxing video for each doll that shows the exact contents of each product. For the launch of the dolls, the company partnered with Tiana of [Toys And Me](https://www.trendhunter.com/trends/jelly-belly-squishi-toys), a YouTube influencer. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Unboxing Phenomenon:** Disruptive innovation opportunity: Develop new packaging designs that enhance the unboxing experience and create excitement for consumers. - **Collectible Dolls:** Disruptive innovation opportunity: Introduce new collectible dolls with unique themes and features to capture the interest of collectors and enthusiasts. - **Youtube Generation:** Disruptive innovation opportunity: Create educational or entertaining content specifically designed for the YouTube platform to engage with the target audience. ### Who This Affects Most - **Toy Manufacturing:** Disruptive innovation opportunity: Incorporate technology, such as interactive features, augmented reality, or voice recognition, into traditional toy manufacturing for an enhanced play experience. - **Packaging Design:** Disruptive innovation opportunity: Develop innovative and eco-friendly packaging solutions that not only protect the product but also provide an engaging and memorable unboxing experience. - **Influencer Marketing:** Disruptive innovation opportunity: Create effective influencer marketing campaigns by partnering with popular YouTubers and social media influencers to reach and engage target audiences. ## Related on Trend Hunter - [Sensory Surprise Dolls](https://www.trendhunter.com/trends/barbie-pop-reveal.md) - [Surprise Mini Dolls](https://www.trendhunter.com/trends/lol-surprise-sooo-mini.md) - [Eco-Friendly Surprise Toys](https://www.trendhunter.com/trends/lol-surprise-dolls.md) - [Fantastical Collectible Dolls](https://www.trendhunter.com/trends/fantasythemed-dolls.md) - [Sweets-Inspired Collectible Dolls](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md) - [Collectible Coloring Dolls](https://www.trendhunter.com/trends/lol-surprise-loves-crayola.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md) - [Sporty Collectible Dolls](https://www.trendhunter.com/trends/lol-surprise-x-fifa-world-cup-qatar.md)