# Surprise Mini Dolls L.O.L. Surprise! Sooo Mini! Has a Ball-in-Ball Unboxing Experience By Laura McQuarrie | Published 2023-03-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lol-surprise-sooo-mini References: [toyworldmag](https://toyworldmag.co.uk/mga-unveils-l-o-l-surprise-sooo-mini-collection/) & [mgae](https://www.mgae.com/brands/lol-surprise)  For the first time ever. [MGA Entertainment](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets) is introducing a ball-within-a-ball unboxing experience for young collectors with its new L.O.L. Surprise! Sooo Mini! collection. These pocket toys tap into the [rising popularity of miniatures](https://www.trendhunter.com/trends/world-of-miniverse) and this collection scales down favorite characters like Hoops MVP from the first L.O.L. Surprise! series, and it reintroduces the most popular themes in an all-new, tiny form. These mini dolls feature balls on their heads and unique hair features that can be detached to reveal even more surprises. In all, there are a dozen new characters for fans to collect. In the midst of a cost-of-living crisis, affordable collectibles are becoming popular for gifting and growing a collection in an affordable way. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 18% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Miniature Collectibles:** The rising popularity of miniature collectibles presents an opportunity to introduce more affordable and convenient versions. - **Nested Unboxing Products:** The ball-in-ball unboxing experience for Surprise Mini Dolls presents an opportunity to develop similarly structured products that offer layers of unique surprises. - **Hair Feature Toys:** The detachable hair feature of L.O.L. Surprise! Sooo Mini! presents an opportunity to incorporate similar innovative features in other toys. ### Where This Applies - **Toy Industry:** The introduction of L.O.L. Surprise! Sooo Mini! toys show an opportunity for the toy industry to provide new affordable collectibles for young collectors. - **Gift Industry:** Affordable collectibles such as Surprise Mini Dolls presents an opportunity for the gift industry to offer budget-friendly options for gift giving. - **Packaging Industry:** The nested unboxing experience of L.O.L. Surprise! Sooo Mini! presents an opportunity for the packaging industry to develop similar products that offer a unique unboxing experience. ## Related on Trend Hunter - [Super-Mini Toy Collectibles](https://www.trendhunter.com/trends/minis-in-minis.md) - [Sweets-Inspired Collectible Dolls](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets.md) - [Candy-Themed Toy Dolls](https://www.trendhunter.com/trends/lol-surprise-1.md) - [Miniaturized Doll Collections](https://www.trendhunter.com/trends/mini-barbieland.md) - [Miniature Baby Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-real-baby.md) - [Micro Toy Boxes](https://www.trendhunter.com/trends/micro-toy-box.md) - [Festive Baking Miniatures](https://www.trendhunter.com/trends/miniverse-make-it-mini-food-holiday-series.md) - [Expanding Plush Collectibles](https://www.trendhunter.com/trends/miraball.md) - [Miniature Baking Collectibles](https://www.trendhunter.com/trends/mini-food.md)