# Eco-Friendly Surprise Toys L.O.L. Surprise! Dolls Hide within Paper Balls & Recyclable Packaging By Laura McQuarrie | Published 2022-02-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lol-surprise-dolls References: [forbes](https://www.forbes.com/sites/jefffromm/2022/02/15/lol-surprise-unveils-new-product-innovation-mga-ceo-discusses-sustainability/?sh=61607257126a) & [mgae](https://www.mgae.com/brands/lol-surprise)  [L.O.L. Surprise!](https://www.trendhunter.com/trends/fantasythemed-dolls) dolls are meant to be unwrapped, layer by layer, to offer kids plenty of surprises, and now this activity can be done in a more sustainable way than before thanks to an all-new paper ball and eliminated plastic. As well as investing in sustainable solutions for the toy industry, the brand is devoted to inspiring critical thinking, creativity skills and mindfulness and dismantling gender stereotypes. Before L.O.L. Surprise! introduced paper as a substitute to plastic blind bag packing, the brand set up an ongoing recycling partnership with [Terracycle](https://www.trendhunter.com/trends/wag-n-wash) in 2019 across several regions globally so that fans can easily recycle L.O.L. Surprise! packaging. Now, kids get to enjoy the same [surprise-filled unboxing experience](https://www.trendhunter.com/trends/wicked-ozian-balloons-reveal) as ever but in a way that teaches them to invest more care in the environment. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 92% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Toy Packaging:** There is an opportunity for the toy industry to invest in sustainable solutions, such as using paper instead of plastic, for packaging. - **Gender-neutral Toy Marketing:** There is potential for companies to break down gender stereotypes in the toy industry and market their products in a more inclusive way. - **Educational Toys:** There is a demand for toys that inspire critical thinking, creativity skills, and mindfulness in children. ### Where This Applies - **Toy Industry:** Toy manufacturers can explore eco-friendly packaging options and invest in educational toys that offer something beyond entertainment. - **Recycling Industry:** Companies in the recycling industry can partner with toy manufacturers to collect and recycle their products to reduce waste in landfills and encourage sustainability. - **Education Industry:** The education industry can work with toy manufacturers to develop toys that foster critical thinking, creativity, and mindfulness in children, offering a unique learning experience. ## Related on Trend Hunter - [Candy-Themed Toy Dolls](https://www.trendhunter.com/trends/lol-surprise-1.md) - [Collectible Coloring Dolls](https://www.trendhunter.com/trends/lol-surprise-loves-crayola.md) - [Surprise Mini Dolls](https://www.trendhunter.com/trends/lol-surprise-sooo-mini.md) - [Recycled Collectible Toys](https://www.trendhunter.com/trends/recyclings.md) - [Sensory Surprise Dolls](https://www.trendhunter.com/trends/barbie-pop-reveal.md) - [Fantastical Collectible Dolls](https://www.trendhunter.com/trends/fantasythemed-dolls.md) - [Easter-Themed Collectible Dolls](https://www.trendhunter.com/trends/lol-surprise-pastel-party.md) - [Sweets-Inspired Collectible Dolls](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md)