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# Fluid Structural Lighting Collections
Sebastian Herkner Designs the Loja Lights for Midgard Licht

By Amy Duong | Published 2025-04-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/loja
References: [sebastianherkner](https://sebastianherkner.com/)

![Fluid Structural Lighting Collections](https://cdn.trendhunterstatic.com/thumbs/567/loja.jpeg)

Sebastian Herkner designs the Loja collection of lights for German brand [Midgard Licht](https://www.trendhunter.com/trends/silk-grey). It is defined by [curved paper lampshades](https://www.trendhunter.com/trends/the-drape-light) which are carefully angled to control the direction of light. The namesake nods to Loja Saarinen, who is a Finnish-American textile artist and sculptor.

The capsule is made up of a floor lamp, [pendant lamp](https://www.trendhunter.com/trends/warp-lamp), and table lamp -- all of which are made with the sweeping paper shade at a tilt. Designer Sebastian Herkner speaks on the design, "The soft, dynamic shape of the lampshade encourages interaction and invites users to direct the light as they wish. Like a hat that you wear casually on your head, the shade can be swivelled into the desired position with a flick of the wrist."

Image Credit: Midgard Licht

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 40% | Activity: 33% | Freshness: 39%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Customizable Lighting:** The ability for users to easily adjust and direct light positions emphasizes a growing trend in personalized and adaptable lighting solutions.
- **Soft-structure Design:** Designs using curved and pliable materials like paper provide innovative opportunities for creating versatile and dynamic lighting forms.
- **Textile-inspired Fixtures:** Lighting collections taking inspiration from textile arts introduce a cross-disciplinary approach that merges aesthetics with functionality.

### Industries Being Reshaped

- **Lighting Design:** Advancements in flexible and adaptable design techniques offer new possibilities for creating interactive lighting products.
- **Interior Design:** The integration of customizable and artistic lighting fixtures into interiors exemplifies a shift towards more user-centric design environments.
- **Textile Arts:** This intersection of textile influences in product design opens avenues for collaboration across industries, merging materials and functionalities in unique ways.

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