# Lumberjack Underwear Paul Frank's Logtastic Skivvies By Going Like Sixty | Published 2008-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/logtastic-skivvies-jam-your-junk-into-lumberjack-underwear References: [fredflare](http://fredflare.com/customer/product.php?productid=4081&cat=307) Somehow I think there might be more females wearing this [lumberjack underwear](https://www.trendhunter.com/trends/debute-x-stripe-stare) than guys. No, they will not be lumberjills, because lumberjills are for real. Paul Frank decided that [soft red stretch jersey](https://www.trendhunter.com/trends/cotton-stretch-collection) is just what lumberjacks (and lumberjack wannabes) needed. The style comes in boxer, natch, but also in briefs? Yup, that confirms it: these are for women. **Implications** - Traditionally, women have been the ones to have all the fun with underwear. With more and more [fashion-savvy males](https://www.trendhunter.com/trends/skims-mens) in today's population, however, less style-inclined men are looking for ways to appease their growing interest in fashion. Eye-catching, stylish underwear is one way for the male population to address this desire, without drawing attention to themselves just yet. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Fashionable Underwear for Men:** Opportunity to tap into the growing market of fashion-conscious men by offering stylish and eye-catching underwear options. - **Gender-inclusive Underwear:** Disruptive innovation opportunity to create underwear designs that cater to a broader range of gender identities and expressions. - **Blurring Gender Norms in Fashion:** Opportunity to challenge traditional gender stereotypes by offering fashion-forward underwear options for both men and women. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can capture the market demand for fashionable men's underwear by curating trendy and stylish options. - **Lifestyle and Personal Care:** The lifestyle and personal care industry can innovate by introducing gender-inclusive underwear lines that cater to diverse consumer preferences. - **Fashion Design and Manufacturing:** Fashion designers and manufacturers can challenge societal norms by creating underwear designs that blur the boundaries of gender and embrace individuality. ## Related on Trend Hunter - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md)