# Humanized Fashion Branding 'Logos' by Mike Frederiqo Turns Fashion House Heads into Emblems By Michael Hines | Published 2013-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/logos-by-mike-frederiqo References: [neatorama](http://www.neatorama.com/2013/10/03/Fashion-Logos-Made-From-Images-of-Their-Founders/) & [mikefrederiqo](http://mikefrederiqo.com/) Logos by Mike Frederiqo is a new series of illustrations featuring fashion icons and logos in ways you've never seen before. Frederiqo is a Dutch artist who recently turned SpongeBob SquarePants into a host of fashion icons, including Kanye West and Karl Lagerfeld. His newest work Logos is a series of fashion logos made out of the people who founded each brand. Logos by Mike Frederiqo shows what the logos of Marc Jacobs, Ralph Lauren, Vogue, Yves Saint-Laurent, Louis Vuitton and Chanel would look like if they were made using the bodies of their founders. Some artistic liberties have been taken, as each founder is a contortionist in this series. Frederiqo's newest work should appeal to both fashionistas and art lovers with its fresh spin on some of the world's most iconic logos. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Icon Logos:** Turning fashion brand logos into artistic renditions using the bodies of their respective founders presents an opportunity for innovative branding strategies. - **Humanized Art:** Creating human-like illustrations of inanimate objects creates a unique form of art that can be used to showcase different products and services. - **Contortionist Marketing:** Using contortionist performers in marketing campaigns presents an opportunity for companies to create attention-grabbing and memorable advertisements. ### Sectors Adopting This - **Fashion:** The fashion industry can utilize humanized fashion icon logos for advertising and marketing to attract new customers and retain current ones. - **Marketing and Advertising:** Marketing and advertising companies can use the concept of humanized art to create attention-grabbing campaigns for their clients. - **Performing Arts:** The performing arts industry can incorporate contortionist performers in their productions to create unique and visually appealing shows. ## Related on Trend Hunter - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Remixed Artist-Designed Logos](https://www.trendhunter.com/trends/artist-logo-remix.md)