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# Space-Inspired Fanny Packs
Prada's Logo Plaque Belt Bag Comes in an Extraterrestrial Silver Shade

By Madison Mackay | Published 2018-07-06 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/logo-plaque
References: [hypebae](https://hypebae.com/2018/7/prada-logo-plaque-belt-bag-silver) & [farfetch](https://www.farfetch.com/uk/shopping/women/prada-logo-plaque-belt-bag-item-13074629.aspx?storeid=9728)

Luxury fashion house [Prada](https://www.trendhunter.com/trends/axiom-extravehicular-mobility) updated its famous belt bag in the new 'Logo Plaque' style that offers a shiny silver all-over shade. The oversized bag also doubles as a crossbody bag, allowing all consumers to pick the perfect way to wear the accessory.

Covering the belt bag is a Mylar-like material that is [reflective](https://www.trendhunter.com/trends/reflected-bag), helping the brand to show off the iconic logo across the front in a bold and stylish way. The interior features a large compartment that is big enough to fit all of the essentials, with a secure zip to keep everything safe. The adjustable black strap and silver tonal hardware completes the look in a luxurious way.

The new summer-ready Logo Plaque belt bag from Prada is available online now for $590.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 44% | Activity: 55% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Luxury Belt Bags:** Opportunity for luxury brands to incorporate innovative materials and designs in their belt bags, appealing to fashion-conscious consumers.
- **Reflective Accessories:** Potential for brands to explore reflective materials in their accessories, creating a unique and eye-catching aesthetic.
- **Convertible Bags:** Space for brands to create versatile bags that can be worn in multiple ways, meeting the varied preferences and needs of consumers.

### Industries Being Reshaped

- **Fashion:** Fashion industry can explore the use of space-inspired designs and materials in their accessory collections, offering consumers new and unique options.
- **Luxury Goods:** Luxury brands can leverage reflective materials and innovative designs to create high-end accessories that stand out in the market.
- **Retail:** Retailers can capitalize on the trend by offering a variety of reflective and convertible bags, catering to different consumer preferences and styles.

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