# Bright Streetwear Logo Pillows BBC ICECREAM Reimagines Iconic Motifs Into Plush Pillows By Amy Duong | Published 2020-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/logo-pillow References: [hypebeast](https://hypebeast.com/2020/3/bbc-icecream-dog-cone-pillows-release) & [hbx](https://hbx.com/brands/icecream?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=mens-2020-3-3013-hypebeast-affiliates-owned&utm_content=text-placement-editorial-post) BBC ICECREAM sways away from its [streetwear offerings](https://www.trendhunter.com/trends/legacy-camo-shark) for a brief moment to design a series of logo pillow designs that reimagine some of its most iconic motifs. The signature dog and cone emblem are taken to a new angle that dives into lifestyle items. It turns itself into [throw pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows) and is done in true BBC ICECREAM design languages due to the [bright and bold tonal palette](https://www.trendhunter.com/trends/market-x-peanuts). The exterior is constructed from a blend of both spandex and polyester materials detailed with a black outline to make the cartoonish look pop even more. The pillows are plush and stuffed to give it a soft three dimensional form before additional branding tags are added on the sides of the pillows. Image Credit: HBX ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Iconic Motifs as Home Decor:** Reimagining popular logos and symbols as home decor items presents an opportunity for companies to expand into the lifestyle product market and reach a broader audience. - **Streetwear-inspired Home Goods:** Adding streetwear aesthetics to home goods creates a unique selling point and can attract new customers from both the streetwear and home decor spheres. - **Multifunctional Design Elements:** Creating products that serve multiple purposes, such as functioning as both a pillow and a decorative item, can add value and appeal to consumers. ### Who This Affects Most - **Streetwear:** Streetwear brands can explore new markets and revenue streams by expanding into home goods and lifestyle products. - **Home Decor:** Adding streetwear-inspired designs and motifs to home decor can attract a younger and more diverse customer base. - **Fashion Accessories:** Utilizing popular brand logos and motifs on accessories and home decor can increase brand visibility and recognition. ## Related on Trend Hunter - [Emotive Plush Sunflower Pillows](https://www.trendhunter.com/trends/talking-terps.md) - [Logo-Shaped Sportswear Pillows](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Colorful Textured Artful Homeware](https://www.trendhunter.com/trends/absorbed-language.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Vibrant Designer Decor Pillows](https://www.trendhunter.com/trends/designer-decor-pillow.md) - [Upcycled Designer Pillows](https://www.trendhunter.com/trends/kara.md) - [Glossy Modular Sofas](https://www.trendhunter.com/trends/pillow-sofa.md)