# Luxe Label Logo Nails Mei Kawajiri is the Pioneer of the Logo-Conscious Manicure Craze By Kalin Ned | Published 2018-03-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/logo-nails References: [vogue](https://www.vogue.com/article/best-nail-art-designer-logo-manicure-spring-balenciaga-louis-vuitton-trend) & [instagram](https://www.instagram.com/nailsbymei/) With great luxe fashion collections, come tribute designs in the form of logo nails. Vogue calls this "The Balenciaga Effect." Back in 2017, Japanese manicure artist Mei Kawajiri painted a 'B' on the fingers of the catwalk models. Every year luxurious fashion houses showcase their jaw-dropping silhouettes, riddled with intricate and creative details, as well as relevant social commentary. Brand-oriented manicures are a form of social engagement. Mei Kawajiri continues to gain admiration on her social media channels. Earlier in March she posted yet another crisp and well-detailed Technicolor manicure that features the [Luis Vuitton branding](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign), an object-crazed 3D finger art for [Prada](https://www.trendhunter.com/trends/prada-and-miu-miu), as well as assertive and scribble-styled logo nails, inspired by [Chanel](https://www.trendhunter.com/trends/launch-on-nykaa). The logo nails trend is definitely a wonderful engagement with the high fashion industry that makes the catwalk accessible for everyone. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Logo Nails Craze:** The demand for brand-oriented manicures is increasing, creating opportunities for luxury fashion brands to collaborate with manicure artists for unique designs. - **Social Media-driven Manicure Art:** Social media provides a platform for manicure artists like Mei Kawajiri to showcase their creativity and gain recognition, paving the way for new and innovative forms of manicure art. - **Inclusive High Fashion:** The logo nails trend allows for greater accessibility and engagement with the high fashion industry as it incorporates relevant social commentary and can be enjoyed by everyone. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can capitalize on the logo nails trend by collaborating with manicure artists, creating exclusive designs and attracting a wider audience. - **Beauty and Personal Care:** As the demand for logo-conscious manicures increases, beauty and personal care companies can create new product lines in nail polish and nail art supplies to cater to the trend. - **Social Media Marketing:** The logo nails trend presents an opportunity for social media influencers and marketing agencies to collaborate with luxury fashion brands and manicure artists to create unique and engaging content. ## Related on Trend Hunter - [Fashion-Branded Press-On Nails](https://www.trendhunter.com/trends/impress-x-kate-spade.md) - [Crime-Inspired Press-On Nails](https://www.trendhunter.com/trends/aprs-x-liquid-death.md) - [QSR-Inspired Nail Kits](https://www.trendhunter.com/trends/mcdonalds-collection.md) - [Supermarket-Inspired Nail Art Designs](https://www.trendhunter.com/trends/festival-inspired-nail-art.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [Glamorous Sports Collabs](https://www.trendhunter.com/trends/glamnetic-x-fanatics-collection.md) - [Tactile Gel Manicures](https://www.trendhunter.com/trends/braille-nails.md) - [Condiment-Inspired Manicures](https://www.trendhunter.com/trends/mayo-mani.md) - [Citrus-Inspired Press-Ons](https://www.trendhunter.com/trends/sumo-citrus-x-chillhouse.md)