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# Brand Logo Mashup Marketing
Quickteller Debuts Its Global Mall with a Entertaining Print Campaign

By Kalin Ned | Published 2018-10-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/logo-mashup
References: [designtaxi](https://designtaxi.com/news/402133/Different-Brands-Merge-In-Logo-Centric-Ads-For-New-Global-Mall/) & [quickteller](http://www.quickteller.com)

Brand logo mashups are definitely one of those small, ultra-entertaining things that can be accessed when browsing the Internet. Quickteller — a Nigeria-based electronic payment platform, uses a clever technique to promote its newly launched shopping hub.

The Quickteller Global Mall offers users access to over 250 international brands that fit the niche in a variety of industries — from fashion and homeware to books and technology. The convenience-focused platform allows consumers to shop online in one place and have their purchases efficiently shipped and delivered.

To promote its shopping hub, Quickteller partners up with creative agency [DDB](https://www.trendhunter.com/trends/cheeky-maccas) Nigeria for a quirky logo mashup, featuring some of the available brands — from AmaZara to Walmacy's.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 96% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Brand Logo Mashups:** The trend of brand logo mashups presents an opportunity for companies to create unique and entertaining marketing campaigns.
- **Convenience-focused Platforms:** Convenience-focused platforms like Quickteller's Global Mall are disrupting the way consumers shop online, creating opportunities for businesses to expand their reach.
- **Online Shopping Hubs:** The rise of online shopping hubs, like Quickteller's Global Mall, offers consumers a centralized place to browse and purchase products, opening doors for businesses to connect with a larger audience.

### Industries Being Reshaped

- **E-commerce:** The e-commerce industry can benefit from the trend of brand logo mashups by incorporating them into their marketing strategies, attracting and engaging customers in a creative way.
- **Creative Advertising:** The trend of brand logo mashups creates opportunities for the advertising industry to develop innovative campaigns that capture the attention of consumers and promote brand awareness.
- **Logistics and Shipping:** With the growth of convenience-focused platforms like Quickteller's Global Mall, the logistics and shipping industry can explore partnerships and advancements to efficiently fulfill the increasing number of online orders.

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