# Logo Lollipops High Fashion Branding in the Form of Candy by Massimo Gammacurta By Cowbag | Published 2009-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/logo-lolly-pops-edible-high-fashion References: [gammacurta](http://www.gammacurta.com/) These [logo lollipops](https://www.trendhunter.com/trends/slice-x-chupa-chups) from fashion photographer Massimo Gammacurta are awesome. Women do tend to 'eat up' designer labels, so this is a very appropriate interpretation indeed. Personally I think these are almost better than the real thing--they have the uniqueness and creativity that many of these [big brand shops](https://www.trendhunter.com/trends/nyc-flagship-store) so often lack. **Implications** - [Designer labels](https://www.trendhunter.com/trends/louis-vuitton-easter-collection) are often depicted in various artworks that either make a statement or are there just for fun. Whatever the purpose of creating these lollipops are, it does seem to imply the materialistic nature of individuals who "eat up" high-end fashion. If this is indeed the statement, it brilliantly executes the metaphor in a literal sense. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **High-end Branding:** Opportunity for high-end fashion brands to explore creative and unique ways to display their logos. - **Edible Art:** Emerging trend of incorporating food and confectionery into artistic creations, appealing to consumers' desire for novelty and indulgence. - **Metaphorical Marketing:** Growing trend of using metaphors and visual symbolism in marketing campaigns to convey deeper meanings and connect with consumers on an emotional level. ### Who This Affects Most - **Fashion:** Fashion industry can embrace logo lollipops as a new form of branding to enhance customer engagement and create buzz. - **Art:** Art industry can incorporate edible art as a medium of creative expression and explore the intersection of food and visual aesthetics. - **Marketing:** Marketing industry can adopt metaphorical marketing techniques to create impactful and memorable campaigns that resonate with target audiences. ## Related on Trend Hunter - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Lollipop-Inspired Leather Capsules](https://www.trendhunter.com/trends/fendi-x-chupa-chups.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md) - [Festive Fashion-Branded Cakes](https://www.trendhunter.com/trends/moschino-martesana-golden-panettone.md) - [Satirical Popsicle Snacks](https://www.trendhunter.com/trends/eat-the-rich-popsicles.md) - [Playful Dessert Collaborations](https://www.trendhunter.com/trends/godiva-x-labubu.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md)